So let's meet again, keyword research …
We are more dependent than ever on the online world for our daily activities. We use the internet for learning and studying, shopping, paying bills, and for most of our entertainment and social needs. This means that search engines never have to offer us what we are looking for.
The Google algorithm is focused on how to meet search intent and we want Google to help us with that. We know that the accuracy and relevance of content is essential. Google therefore believes that we are the answer to the searcher's query.
I lead Moz's onboarding team in Ireland and keywords are our most talked about one-on-one topic. They all want to know how to find the best keywords, whether you are currently using the most relevant keywords, and what keywords your competitors are using. The Moz Pro Tool shows us all of this and more.
Book a Moz Pro Walkthrough
We want our customers to know the most effective ways to get keyword data using Moz Pro. That's why we've put together these Daily Fix videos to help you do just that! I would like to hear your thoughts on your website's search intent and results. So talk to you in the comments section!
Groups of keyword suggestions
Is there a way to find keywords that have a similar meaning or are largely related in meaning so I can focus on similar keywords? How can I see the volume of a group of similar keywords?
In this daily fix, Emilie walks you through using the Grouped Keywords filter in the Keyword Explorer tool.
The "Grouped Keywords" filter gives you an idea of the volume level for your area of interest, rather than just focusing on the volume level of one keyword.
Does Moz have anything to help me generate better content for my keywords or to start my competitive keyword analysis?
In this Daily Fix, Megan shows you how to use the Content Suggestions section in the Page Optimizer tool to create better content related to your keyword topic.
This can also help you get ideas for keywords to research based on the content suggestions provided.
Based on a specific URL and keyword pairing, this section shows other keywords that are often in the high ranking search results that include your original keyword.
For which keywords do I rank that I don't know?
What if Moz starts ranking for other keywords after creating my campaign? Does Moz track this data?
In this daily fix, Emilie explains how to find keywords that may be sending your website traffic and that your website is already ranking for but not tracking you.
Click the "Follow Up" button to add these opportunities to your campaign and start collecting data to see where you rank for each keyword.
Find ranking keywords
How do I know what I already have a ranking for?
How can I see which keywords my competitors are ranking for?
In this Daily Fix, I'll show you how to find a website's ranking keywords. You can view your website's ranking keywords or find those of competitors. You can also view pages of ranking positions that can help you with content ideas.
With this information you can start your competitor analysis. You can use your Keyword List feature and list each competitor to get a better understanding of the potential keyword opportunities that are available to you.
The overview of the keyword list helps compare metrics across groups of keywords so you can see low hanging fruits.
Can Moz give me suggestions for keywords that I might not have thought of? How do I know what questions my customers might be asking?
In this Daily Fix, Michael shows you how to use the Suggestion Filter in Keyword Explorer to find useful keywords. This can be a great source for content suggestions, sample ideas for your blog, or potential FAQs on your website.
It can also help you find topics related to your keyword so you can deliver the content your customers really want to see.
Would you like to try the Moz Pro tool? First sign up for our 30-day free trial, then book a walkthrough with one of our onboarding specialists.
We'd love to hear about your SEO goals and how we can help you!