Are you planning to use your blog for selling products or for affiliate marketing? Do you want your blog to get more traffic and views? What you need for your blog is PPC advertising.
Since the beginning of the health crisis, e-learning has been the focus. Before the pandemic, millions of internet users used online resources to learn new things. Popular resources include how-to videos, tutorial blog posts, and discussion forums.
Today we're going to focus on blogs and how PPC advertising can help them grow. We're also going to talk about how you can use PPC advertising to make money from your blog posts. Below are also some tips for a successful PPC advertising campaign.
Read on to find out what they are.
1. What is PPC advertising?
PPC or pay-per-click advertising is one of the many types of online marketing. In PPC, the marketer pays a fee every time their ad receives a click. Essentially, you are paying for your blog or website visits with PPC rather than earning organic visits from SEO.
PPC aims to get more people to your website or blog through a PPC ad. When they reach your blog, they can take other valuable actions. This could include subscribing to your e-newsletter or purchasing your product.
The top platforms for PPC advertising are search engines like Google and Bing. Paid ads are often displayed at the top or bottom of a search engine results page (SERP). These are also the results with a "Show" symbol inside.
2. How does it work?
If you want to grow your blog, people have to find it first. Some common methods are social media advertising and SEO. PPC advertising is another effective way to promote your blog.
Now you may be wondering how PPC ads make your blog better. How Will You Make Money From PPC Advertising On Your Blog? In order to answer your question, let's understand how PPC ads work.
The visitor's or customer's journey begins with their online search using a search engine. The search engine shows you the ad along with the results. When they click on the ad, they will be taken to your blog content.
From there you will reach a registration form. This can be anything from an email registration form to a light box. After the visitor has signed up, they switch to the conversion process and finally buy from you.
This is a simple process initiated by the PPC or a paid ad.
PPC advertising factors
A successful PPC advertising campaign takes several factors into account, including:
- Keyword bid amount
- Ad quality
- Range or duration of the advertisement
It is not enough to know which keywords to use for your PPC ad. You also have to be the high bidder to buy or receive this keyword. This often makes PPC advertising competitive and / or expensive.
Your ad must also be ranked well so that more people can see it. Google takes into account the impact on the format, the context of the search, and the relevance of the ad to define ad rank. Other search engines are also qualified to determine ad rank.
3. Benefits of PPC Marketing
Why is it Smart to Consider and Invest in PPC Advertising? Below are some reasons why you might want to use PPC advertising on your blog.
A large percentage of online shoppers rely on Amazon when buying products online. Let's say you are an Amazon affiliate seller and you use your blog for affiliate marketing. PPC advertising can help more people find your blog first.
Such certainties are the reasons why PPC advertising is a good investment. All you have to do is guarantee the quality of your ads and blog content. When you have good quality ad copy and blog content, you can count on success.
You only pay when you get clicks
Unlike Cost Per Impression (CPM), you don't have to wait for your ad to get 1000 impressions to get paid. Instead, you can only pay when people see your content. This gives you more flexibility with your budget.
Ideal for combining with blog content
If there is one thing that PPC works well with, it is your blog content. As long as you keep making quality blog posts, you can be sure that organic traffic will increase. Writing a blog is already a solid content marketing strategy.
With PPC you can achieve more traction at a manageable cost. Writing around inexpensive keywords is easy when you include them in an article. Like your blogging strategy, your PPC can deliver sustainable results over the long term.
Faster results than SEO
Building and increasing organic traffic is the ideal way to promote your brand. However, most businesses need to use PPC advertising before more organic traffic gets to their websites. When you use PPC, you will immediately appear at the top of the search engine's search results page.
Also, SEO takes a lot of work before you see results. You need to spread keywords across your blog content, create inbound and outbound links, and a lot more. With PPC, all you have to do is create an ad and bid on your keyword.
4. Disadvantages of PPC Marketing
Like all things, PPC has some drawbacks. Fortunately, they aren't big obstacles. Below are the cons that you need to know about.
PPC is competitive
Keywords are more competitive today, no matter what industry you're in. That means you have to be the highest bidder to get the best value for your money. Consulting a PPC advertising agency can help you decide which keywords to invest in.
Stop it and the traffic will fall
You don't have to spend a lot of time stopping or starting a successful PPC campaign. It only takes half a second to click the mouse. This is useful when you want to pause your PPC advertising campaign.
You may run out of money to run various campaigns. For example, you might want to keep your social media marketing campaign going. You can put your AdWords campaign on hold until you can afford to run it again.
This quick and easy feature can work against your favor as well. Once you stop running your PPC advertising campaign, you may see a significant drop in traffic. This means that you have to compensate for this by improving your SEO game.
5. Prepare a PPC ad copy
Not sure what to put on your PPC ad? It is not that easy to list prices and services. Below are simple steps to create a PPC ad for your blog.
Research, research, research
Before starting your PPC campaign, you need a list of short and long tail keywords. Make sure you have backup options in case the bids you want are too expensive. Try to list variations on your top keywords.
You'll also want to research your target customers before launching a paid ad campaign. Find out what your customers want and how they are looking for it. What keywords do you think your audience will use for their searches?
As you learn this, your list can help you decide which keywords to focus on. The decisions you make in these first few steps are the key to success. Remember, the wrong keywords can attract the wrong audiences.
If you want to check demand for a specific keyword, there are tools for that. The Google AdWords Keyword Planner can certify keywords for you. It shows you data and trends on search volume, cost per click and more.
Know your budget
The next thing you need to know is your budget for your PPC advertising campaign. We can't tell you the average cost of keywords. This is because the average cost per click varies by industry.
Before deciding on the keywords for your PPC ad, there are a few things you need to know the answer to. Do your audience search for the keywords you have in mind first? Do you intend to buy what you sell?
Finally, you need to ask yourself if you can afford to advertise the keyword you have chosen. Your competition may have more resources to bid higher. In this case, you can match the bid or choose a different keyword instead.
6. Structure and create your ad
Once you have everything done, it's time to design your PPC ad. An ideal PPC ad is credible, has keywords, and is well worth the price. Make sure your PPC ad copy is also targeting the audience.
There also has to be an offer that is engaging enough to get your audience to click on it. As much as possible, you want your ad to include a call to action so that your audience knows what to do next. Run A / B split tests so you know how well certain ad copies are performing.
When designing your ad copy, try to include a suitable image, working URL, and call to action. Make sure these elements are attractive to your target audience. Again, knowing what they want, what they are looking for and how to look for it will help you a lot.
If you don't have the time to find the best keywords or create a paid advertising campaign, don't hesitate to outsource it. You can hire PPC experts at https://falcondigitalmarketing.com/ for great results. They can do everything for you from designing the ad copy to PPC advertising management.
7. Cost of PPC advertising
In 2017, U.S. retailers spent 76.4% of their budget on Google Shopping ads. Three quarters of their advertising budget went to PPC because PPC can get very competitive. Keyword bids are the name of the game. If you don't know how to find or bid the right keywords, you lose.
The cost per click (CPC) of certain keywords in certain industries can be as high as $ 50. The most expensive keyword in Google AdWords is "Insurance" with a CPC of $ 54.91. Across all industries, the average search ad CPC is $ 2.69.
8. Tips and Tricks for Creating a Great PPC Advertising Campaign on Your Blog
First, try to improve your PPC campaign yourself before purchasing PPC advertising services. Below are some helpful tips on creating and managing your PPC campaign for your blog.
Increase the opt-in rates
You want more audiences to sign up for your blog site. One of the most effective ways to do this is to offer a "content upgrade". The better your content upgrade offering, the more your audience will want to access it.
A content upgrade can be anything from adding a "Print Now" feature to retargeting. Retargeting is an inexpensive way to use PPC. You can run retargeting ads on other platforms like Facebook to remind a viewer to sign up if they haven't already.
Review your priorities
You are not allowed to run PPC ads if you have mediocre content. You need to focus on high quality content above everything else. As digital marketers always say, content is king.
You don't want to tell people that you have the best apple pie in the world before you make sure it tastes great. The same goes for your blog and your PPC campaign.
Now that you've created good content, the next thing to focus on is your PPC marketing plan. You want to have a good conversion process before offering content upgrades and the like. Additionally, you want to keep an eye on your PPC advertising campaign instead of leaving it to its own devices. This also helps with making money online for your website, business or brand.
Following the right steps will lead to the success of your blog and PPC advertising. To go back to our earlier analogy, you won't be able to make a successful apple pie if you don't follow the recipe.
Build a Successful Blog Using PPC Advertising
We hope that you can use this PPC Advertising Guide to make improvements and money on your blog. Use it to your advantage and bring leads to your site.
This is the end of our guide to blog PPC advertising. But why stop here when we have more digital marketing tips for you? If you'd like to see more guides on digital marketing, check out the rest of our online content.
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