Above is an example of some of the key stakeholders you should include on your crisis management team:

The head: This is the person who is responsible for managing and monitoring the crisis. They gather the team together to minimize the impact of an emergency on the company and its stakeholders. A leader should always have a deputy in case he is not available.

Example title: VP of Comms

The moderator: This person knows how to get things done. They are process assistants and are constantly taking notes, sharing actions and working out the logistics to speed up the resolution process. You would make a good deputy.

Example title: Project Manager

The representative: This person is responsible for the internal wellbeing and wellbeing of employees in the company. They support internal communication and keep the rest of the company informed about developments and decisions related to the crisis.

Example title: Head of Human Resources

The technique: From data breaches to software outages (#GoogleDown, anyone?), Tech crises are becoming more common. Hence, it is very important to have a tech expert. Depending on the crisis you're most likely to face, this could be a member of IT, an engineer, or an analyst.

Example title: IT manager

The consultant: This member provides legal assistance to the rest of the team regarding legal consequences and liability related to the crisis.

Example title: Head of Legal

The accountant: This team member assesses the company's financial stability during the crisis. To help the team overcome the crisis, they may decide to increase credit limits, for example.

Example title: Head of Finance

The communicator: This person's job is to keep in touch with customers and the media and to ensure that all messages are consistent both internally and externally. You will likely be involved in media surveillance and implementation of crisis responses, such as the publication of press releases.

Example title: Head of Marketing and Communication

Of course, the roles of crisis management can vary. Your CEO could be The head For example, or you may need to add a security stakeholder to the mix.

The most important thing is to have a list of key stakeholders and clearly defined responsibilities so everyone knows what to do during the crisis.

An organization must define clear responsibilities and take on tasks in a crisis. A command and control management approach is widely used. The roles should be precisely defined along with the area of ​​activity. The teams should be well trained and have practiced crisis simulations.

Stephen Waddington, founder
Wadds Inc.

While responsibility should rest with the leader and deputy, crisis management is a team effort and it is often important that numerous people are alerted when a potential crisis occurs.

An easy way to do this is to turn on inbox notifications for all team members.

Some crisis management teams also choose to incorporate their crisis warnings into their business communication platforms.

At BuzzSumo, we enable users to integrate with Slack and set up alarm channels for crisis management.

This can be configured so that every stakeholder on the crisis management team is notified when a crisis headline exceeds a certain level of engagement.


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