TL; DR: Register now for the Search Engine Journal eSummit, which takes place January 12-13, 2021.

The role of content in driving search, social, and digital marketing campaigns is critical to your success in 2021.

At SEJ eSummit on January 12th and 13th, learn how to use actionable advice from some of the world's leading content marketing experts to develop brand new content strategies that turn into sales.

Modern marketers today face the challenge of creating different types of content for numerous audiences. Additionally, creating content for content's sake and looking at quantity over quality are strategies that quickly become out of date and actually underperform.

In the Content Strategy phase at SEJ eSummit, learn how to develop unique strategies that aim to understand different target groups and create inspiring and engaging content that is converted.

The speakers will share the latest best practices and have peer-to-peer discussions with you and other successful content marketers.

All topics and sessions focus on topics, strategies and tactics that are critical to sales success in SEO, PPC, social and all digital marketing channels.

Below are some highlights of our Content Strategy sessions and what you will learn at SEJ eSummit!

Here's how to make sure your Facebook video content is generating quality leads

In this session, Mari Smith will share strategies based on fourteen years of experience in Facebook content marketing success.

What you will learn:

  • How to get better results from Facebook without going back and forth with them.
  • Which methods work best for organic results?
  • How to get content up and running on a budget.
  • What new Facebook marketing strategies and tactics will work best in 2021?
  • How to Highlight Videos for Epic Results on a Budget.

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How to control the impact at every stage of the funnel with laser-focused content

In this session, Andy Crestodina will share specific and practical ways to create a content marketing funnel designed for the right audiences to convert at the right time.

What you will learn:

  • How best to use funnels and funnel analytics to optimize content.
  • How to Create a Content Marketing Funnel for 2021.
  • Which key phases should you focus on in your content?
  • What types of content work best at each stage of the marketing funnel?
  • This is how you ensure that you are standing in front of the right audience and engaging with content.

This is how you get the most out of your existing online content in 2021

In this session, Anna Crowe will show you how to get the most out of your existing online content and maximize the value it creates.

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What you will learn:

  • Here's how to improve your current content and make the most of it.
  • What tactic will work best to reuse and promote content in 2021?
  • In this way you can find content to optimize again and get old content back to the ranking.
  • This is how you crop and update existing content and save time and resources.

5 trending content strategies techniques that will last in 2021

In this in-depth session, Julia McCoy will introduce content strategies and techniques that will last until 2021.

What you will learn:

  • How important content creation was in 2020.
  • The role of content creation in 2021.
  • What is a trust factor in these unpredictable times?
  • What's trending in terms of value and relationship building with the audience?
  • Should you use new channels like TikTok for your company in 2021?

Content Strategy Panels – Ask the Experts

The Search Engine Journal team that supports eSummit know that not all content is created equal.

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Depending on your organization or role, the requirements and techniques vary depending on the branch and branch.

  • In our expert interviews, content marketing experts Gisele Navarro, Shama Hyder, Kaleigh Moore and Raj Nijjer answer as many of your questions as possible.

Find out actionable content strategies that are being implemented at SEJ eSummit

SEO & PPC master classes

Don't forget on day 2 of eSummit. We have our SEO and PPC master classes where content strategy will be part of the discussions and agenda of IBM's Keith Goode and Amy Bishop of Cultivative.

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You can find the full schedule here

Photo credit

Selected & In-Post Images: Paulo Bobita

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