TL; DR: Register now for the Search Engine Journal eSummit, which will take place from January 12th to 13th, 2021.
The importance of SEO rose to a huge high in 2020.
As brands seek to maximize efficiency and profit during the global pandemic, SEO becomes a central part of a company's demand, brand, and acquisition strategy.
Find out how to maximize your company's ROI for SEO initiatives in 2021 on eSummit on January 12th and 13th.
SEO has moved away from an isolated activity and is quickly attracting board-level interest in all types of businesses.
SEO now affects all aspects of a company's digital business. As a result, SEO professionals build and acquire new skills that go beyond technical optimization.
At eSummit, learn from many of the industry's leading corporate SEO experts who provide actionable advice on how to scale and operate cross-functional strategies.
Learn how to leverage opportunities to collaborate with PPC and digital peers, overcome obstacles, and get involved across the company.
At SEJ eSummit, our enterprise SEO and compliance sessions focus on the strategies and best practices that are most important to your success in the year ahead.
Below is a preview of our Enterprise SEO and Compliance Sessions, as well as information about SEJ eSummit!
Where SEO will fit into your organization in 2021
In this session, Jenn Mathews will provide advice on where SEO fits in organizations and actionable advice on how best to work with different departments.
What you will learn:
- Where enterprise SEO is located in a company and its relationship to marketing, product and IT.
- What were the most common SEO challenges for businesses in 2021 and how can they be tackled in 2021?
- How best to work with multiple stakeholders in a large organization.
- Use of data in your company for successful cross-functional SME programs.
advertising
Read on below
How to get SEO, content and web managers on the same page in 2021
In this session, Patrick Reinhart shows you how to coordinate SEO, content and website programs in order to realize the full potential of your SEO campaigns for companies.
What you will learn:
- How to bring your SEO, content, and website managers into synergy in 2021.
- What were the most common corporate communications challenges in 2020 and how can they be tackled in 2021?
- How to get buy-in from the right players in your company.
- How to increase the role of SEO in your company and at C-level.
How to Avoid the Most Costly Legal Mistakes
In this session, Ruth Carter will provide valuable insight and information on how to avoid costly errors of law in 2021.
advertising
Read on below
What you will learn:
- Why and how small mistakes can lead to high legal costs.
- This avoids costly legal pitfalls such as fines related to ADA accessibility, intellectual property violations, and privacy violations through your websites.
- How to prepare ahead of time to avoid legal issues in 2021.
How to Protect Your Business From ADA Lawsuits With Website Accessibility Compliance
In this session, Kim Krause Berg will provide you with an emergency guide on website accessibility compliance.
What you will learn:
- Why websites attract complaints about accessibility.
- How COVID-19 affected the way companies handle information on their websites.
- How to Protect Your Business from ADA Lawsuits in 2021.
- Implement established and ethical best practices for accessibility.
Ask an enterprise SEO
During this live session, expert Patrick Kajirian will be available to interact with you directly and answer as many SEO questions as possible.
advertising
Read on below
Ask a lawyer
During this live session, Ruth Carter will be available to answer your legal questions on many aspects of digital marketing.
SEO Master Class with Keith Goode from IBM
In our SEO master class, leading enterprise SEO expert Keith Goode will release his URA SEO Framework + for advanced search success in 2021.
advertising
Read on below
The full eSummit schedule can be found here
Virtual exhibition hall
Learn more from our great sponsors and learn how their technology and services can help you.
You also get access to specials and get expert guidance.
Learn how you can improve enterprise connectivity and improve predictability and scalability.
Learn how to make your calls, conversions, and conversations fully visible.
advertising
Read on below
Learn how to grow your brand with sustainable link building and strategic content.
Photo credit
Selected & In-Post Images: Paulo Bobita
