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Rewind a few decades and the only companies with websites were companies with access to complex development skills. For the majority of bosses, websites were expensive, complicated, and incompatible with the way they worked.
But at the start of a new decade, those excuses have completely dried up, and it's almost inconceivable for any modern business to completely ignore the online marketplace, regardless of the industry and the way they treat customers (heck, at We are MoneyMagpie & # 39;) All through our website!)
In the late 1990s and early 2000s, a big investment in a new website was a big risk. However, the modern day business owner understands that not being online is the greater risk in today's marketplace.
In this article, we'll explain why your small business needs a website and show how getting one has never been easier.
What are the benefits of being online?
The benefits of being online are almost too numerous to list, largely due to the fact that so many Americans have internet access. For example, the number of adults online in the United States rose from 52% at the turn of the century to 90% by 2019.
The internet is, of course, a hub for entertainment and news. However, it is increasingly used by potential customers as a market research tool. Every day, millions of potential buyers browse the options online before deciding where to make a purchase. If you don't have a website, you're just not in the picture.
When you are online, you can showcase your products and services, post case studies and reviews from happy customers, and offer potential new customers the opportunity to shop from the convenience of their own device.
A professional, informative, in-brand website backed by a coherent digital marketing campaign can help any business grow and help promote what you do to just the right people.
I have to do it myself
We get it – you don't have time to build a website. It can be quite intimidating to think about setting up a site without any specialist knowledge. All of these pages, colors and logos to deal with and information to enter – it can seem like a never-ending job. But it's actually a lot easier than you might think to create your own website.
If you're inexperienced and don't know how to code, a builder using templates might be the best way to start a website. Many modern platforms allow the user to drag and drop multiple shortcuts on the way to creating a professional platform.
Many modern construction companies also offer automation combined with customization, which is a good balance for small business owners who want to build a personal online presence without having to create everything from scratch.
And of course you can hire someone to help you. Gone are the days when web designers would billed thousands of dollars to create a bespoke creation from scratch. Nowadays, web designers often use builders themselves to speed up the process and provide better value to their customers.
If your ambition is to find new customers and grow your business, the answer to the question in the heading of this article is yes. Fortunately, investing the time and money into creating a website for your brand has never been easier or cheaper.
For more information on running your business, please visit our small business section here.