I have a love-hate relationship with Twitter. I appreciate engaging people on the platform. In fact, I'm digging it. But Twitter sometimes gets a bit time consuming. It is clear to me that chatting with people on the network leads to increasing success in blogging. Commitment builds bonds. Twitter friends help each other to be successful. Twitter also consumes valuable blogging time. Imagine spending 4-6 hours a day engaging people on Twitter. All well and good. If you spend this time on Twitter, you are guaranteed not to spend 4-6 hours on your blog building your own online real estate.
Like everything on the Internet, you always spend most of your time creating and connecting real estate that you actually own. Or on properties that belong to your blogging friends. I try to maintain a rich mindset. Creating on Twitter benefits everyone who uses the platform. But the people who own Twitter make the most money on the platform. Guess who creates all the content that makes Twitter owners a fortune? You. Certainly not the owners. Own owner. The owners essentially create a concept. After the owners may have created and connected something or not, users join the community and do all of the creating and connecting that creates value on the platform. As the perceived value increases, the wealth of the people to whom the platform belongs also increases.
Are you getting part of that tens of millions of dollars? Nah. Maybe you deserve a sweet little cut by creating and connecting you do. Cool. But for the most part, it is NOT the way owners do, spending hours every day building and connecting to a platform that you don't own. The owners spend most of their time creating and connecting websites that are owned by the owners. Or owners build their own online real estate to the extent that users join, create, connect, and increase the perceived value of the blog. In any case, the owners spend the most energy and time on their own websites.
The owners do not spend much time and energy on websites that do not belong to the owner. Mark Z is guaranteed not to spend hours a day creating Twitter and connecting. He's not going to be distracted from his main purpose of making Facebook grow at a rapid pace. Bloggers have to follow his example. Spend most of your time and energy on your self-hosted WordPress blog and self-hosted WordPress blogs run by your blogging friends. Post on your blog. Post comments and guest posts to blogging friends' blogs. Build on properties that you own to think like an owner. Successful bloggers build their blogs into something special by investing the most time and energy into their blogs and their friends' blogs. Successful bloggers don't spend most of their time and energy building Facebook for Mark Z or Twitter for Jack Dorsey.
Do not get me wrong. I am grateful to Mark and Jack for offering me these rocking platforms. I use a little time and energy every day to get involved on Facebook and Twitter. But I have no interest in aggressively expanding YOUR platform if I spend most of my time and energy aggressively growing out of Blogging From Paradise. I own Blogging From Paradise. I laid down the rules there. As an owner, I have to spend most of my time and energy growing what I own.
You don't have Twitter. Spend a little time there. You own your blog. Spend most of the time there. Create and connect on your own real estate. Comment and guest post on your friends' self-hosted blogs. Build your blogs together. Maybe someone is sitting on the next big blog. Who knows? At least your blogging success will accelerate quickly if you invest the most time and energy in your blog.
Wherever your attention and energy goes, grows.
Would you like to benefit from Twitter? Buy this eBook:
How to Create a Profitable Blog on Twitter
About the author
Ryan Biddulph inspires with his blog and eBooks at Blogging From Paradise.
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