DuckDuckGo is calling out Google for its new privacy labels for iOS that show how much data the company collects from iPhone users.

The main Google app and the Chrome browser app have both been updated for iOS.

As requested by Apple, Google provides privacy labels for each of the apps, which list the data collected from the users and their purpose.

The long list of information that Google gathers from iOS app users is the subject of DuckDuckGo's recent attack on the search giant.

DuckDuckGo publishes the following message on its social media channels:

After months of stagnation, Google finally revealed how much personal data they are collecting on Chrome and the Google app. No wonder they wanted to hide it.

Spying on users has nothing to do with building a great web browser or search engine. We would know (our app is both in one).

– DuckDuckGo (@DuckDuckGo) March 15, 2021


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The months that DuckDuckGo stalled refer to the time it took Google to update these apps.

The main Google app and the Chrome app haven't been updated due to Apple mandating privacy labels in December.

Spending months without an update is unusual for any Google app. This has led to speculation. Google wasn't that happy with Apple's new rules.

As long as Google's apps were not updated, there was no need for privacy labels.

DuckDuckGo suggests that Google wants to hide information from people, assuming that the amount of data collected is equivalent to "spying on" users.

After the main Google app is finally updated, the privacy label is visible to everyone.

DuckDuckGo beats up Google over new iOS privacy labels

Privacy labels are a new transparency measure introduced by Apple. Developers must therefore report on the information they receive from people who download their apps themselves.


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The labels are displayed in the iOS App Store on the app download pages.

The idea behind privacy labels is to enable users to make informed decisions about the data they give to businesses when they install an app.

For comparison, here is DuckDuckGo's privacy label:

DuckDuckGo beats up Google over new iOS privacy labels

DuckDuckGo's aggressive remarks against Google have long been part of the company's strategy to increase its brand awareness.

By the time I saw the DuckDuckGo tweet, it was being promoted as an advertisement, which helped generate significant levels of engagement.

The privacy-conscious search engine will go to great lengths to get its message across – but is it getting the answer it is hoping for?

As you scroll through the responses to DuckDuckGo's tweet, many seem unaffected by the amount of data Google is collecting. Some even say it's a good thing because it leads to better search results:

I want Google to collect my information, e.g. B. Search locations. History Next, I can get the information I want the most and take care of my other devices. It's not a secret to me.

– Man Chaya (@man_danai) March 16, 2021


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However, DuckDuckGo's recent growth suggests that there is an audience out there who are receptive to the company's message and appreciate having a private alternative.

DuckDuckGo saw a record number of searches earlier this year and became the second largest cell phone search engine in the United States. The sustained growth throughout the year shows that the momentum is not slowing down.

The timing of this attack comes at an interesting time. Google hit the headlines last week after a $ 5 billion class action lawsuit was filed against the company over its Chrome data collection practices.

It seems that Google can't escape criticism these days. But will it have a measurable impact on how many people use its services?


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