If you are interested in a search, the main skill you need is Google Skill.

I'm not just talking about figuring out the right search terms, I'm also talking about how to use the search engine to find a ton of interesting and variable results.

Many tools can help you with research opportunities.

These can be special tools to find backlinks, optimization aids on the page or tools to support SEO audits.

Advanced Google search providers also have their place in this ecosystem of tools.

These operators can help you gain insight into SEO opportunities and review points that you may not otherwise have identified.

Whether you want to search sources for a blog post, identify all PDF files on your website, or just view your website's cache, the Google search operators can help.

This guide explains advanced Google Search operators and commands and examples of how to use them.

These examples will help you become more familiar with how Google's advanced search commands and operators work in real life situations, from content research to technical SEO audits.

Every advanced Google search operator you need to know

Advanced Google search operators

Google is an information retrieval engine.

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Code languages ​​like SQL use operators to get information from databases, and you can use them the same way in Google.

In short, search operators are symbols or words in your search that make your search results more precise.

Note that Google searches usually ignore punctuation unless you use search operators.

Here are the advanced Google search commands and operators you need to know.

Cache

The cache operator can be used to find the latest cache of a particular webpage.

This is useful for determining when a page was last crawled.

Example:

Cache: websitename.com

Allintext

You can use this operator to determine whether all the terms you are looking for are displayed in the text of this page. However, this operator is not accurate because it doesn't look for text that appears close together on the page.

Example:

allintext: content of social links

In the text

This operator is more global in that you can find terms that appear in any area of ​​the web page, e.g. B. in the title, on the page itself, in the URL and elsewhere.

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This is useful when you want to investigate how Google's on-page SEO footprints are categorized by Google.

Example:

Word one in the text: another term

Inposttitle

If you are doing blog research, this operator is useful for finding blogs with specific keywords in the blog title.

Example:

inposttitle: weight loss goals

Allintitle

This search operator is a great way to find blogs that match the content you are writing about.

For example, you can use allintitle to research what others are doing on that particular topic.

Then you can compare to make sure your quality is higher.

Example:

allintitle: how to write content for SEO

Intitle

This is a narrower operator that can be used to find more targeted results for specific search terms.

For example, if you want to find pages that talk about "drawing with micron pens," use this example:

intitle: Drawing with micron pens

Allinurl

With this option you can find pages with your desired search terms within the URL on internal search pages.

For example, suppose you want to research pages on a website using the terms "drawing tablet".

You would use the following example:

allinurl: amazon drawing tablet

This will display all of the internal URLs on Amazon.com with the terms "drawing tablet".

Inurl

You can use this operator to find pages on a website whose URL includes your target search term in the URL and a second term in the content of a website. This is useful for finding websites with strong on-page optimization for the topics you are studying.

Application example:

inurl: draw portraits

Allinanchor

This operator is useful for finding pages that contain all of the terms after "inanchor:" in the anchor text leading back to the page.

Example:

allinanchor: "how to draw anime"

Inanchor

This is used to identify inbound link pages that contain the specified anchor text.

However, data is only sampled and does not provide accurate global results.

Example:

inanchor: "digital painting"

File type

Would you like to find images that only fall under a certain file type (e.g. .jpg, .png or .gif)?

If you need to narrow down your research on infographics or memes, or just want to see some pictures, this can help.

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It can also help you identify stray images and other files (like PDFs) that may have been picked up by Google.

Example:

site: domainname.com File type: txt – inurl: robots.txt

Using the file type search operator will help you find files on your site that have been indexed by Google, but will exclude robots.txt from appearing in search results.

Around()

Would you like the focus of your results to be very narrow?

This is a great way to identify search results where two or more terms appear on the page and also appear very close together (denoted by the number in parentheses).

Application example:

Digital drawing UM (2) tools

@

Do you want to limit your search to social media? You can just do this with the @ symbol.

You can also use the # symbol to search hashtags on Google.

Example:

Mangoes @facebook

Advanced Google search commands

Every advanced Google search operator you need to know

Or

You can use this command to search for pages that contain one word or another.

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If you want to find the words draw or paint, but not both, you can use this command.

Example:

digital drawing OR digital painting

Quotes ("word")

Using quotation marks around the phrases you are looking for can help you find results that exactly match the results, rather than the general results you get with standard search.

Application example:

"Search term 1"

Exclude words: (-)

The minus sign is an exclusion symbol.

This command excludes words that should not appear in search results.

If for some reason you want to find pages containing the word "content marketing" but you don't want to find any Business Insider pages that contain that phrase, enter:

"Content Marketing -businessinsider.com"

Add words: (+)

You can use a plus sign to add words to include in search results.

Example:

"Content Marketing + SEO"

Placeholder: (*)

Use an asterisk wildcard to represent a space that anything can fill.

Example:

"Top * Ranking Factors"

Page? ˅:

If you need more specific results from a single website, this command will display those results.

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For example, if you want to search your favorite SEO website for 404 error articles, use:

"Site: searchenginejournal.com 404 Error"

Connected:

If you are in a situation where you need results that include more than one website with similar content to a website you are familiar with, just use:

"Related: domainname.com"

The information:

This will help you find information about the domain you are looking for.

This allows you to identify, for example, pages with the domain text on the page (not necessarily linked), similar on-site pages, and the website's cache.

Example:

"info: domainname.com"

Putting it all together: Using these commands and operators in the real world

A great big list of advanced Google search providers

It is not always easy to find the best combinations of search commands and operators that will help you achieve your goal.

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Below are a few more ideas that will help you take advantage of these operators and use their full potential for a variety of SEO applications.

Feel free to use them to build your SEO ideas and projects.

Do some research on website content

Many of these search operators can help you conduct targeted and useful research on content.

You can find everything from the latest SEO topics to articles on making the most amazing bacon potato volcano with cheese.

When specific enough, these operators are your friend when it comes to generating content ideas.

Exclude certain terms that are not helpful to you

Example:

term1 -term2

For example, let's say you searched for SEO content that deals with safe URLs but wanted to rule out anything that mentions 404 errors.

The following would be sufficient:

safe urls -404 errors

Exclude more than one term

Example:

term1 -term2 -term3 -term4

If your content research is about 404 errors, but you only want pages that talk about them (and pages that don't mention 404 errors for canonicals, 500 errors, and the like), you can use this combination:

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safe urls -404 errors -canonicals -500 errors

Exclude exact conditions

If you want to find pages that mention technical SEO audits but that don't include 404 errors or XML sitemaps in the current discussion, this operator will help you.

Please note that the XML sitemap is included, unless expressly excluded.

Example:

technical SEO – "404 errors" – "XML sitemaps"

Exclude irrelevant sites

Sometimes you want to exclude certain websites from your search.

You can combine exclusions with Site to remove entire sites from the index.

Example:

Tech SEO site: pinterest.com

Technical SEO audits

Technical SEO Audits - How Advanced Google Search Operators Can Help

When done correctly, technical SEO audits can be complex and contain over 200 factors that need to be addressed, especially on large websites.

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However, there is much more to it than just spitting out the results of a tool and passing them on to the customer or your boss.

Anyone can do that.

However, SEO pros put together a custom strategy that allows the client to prioritize SEO tasks and get their website from where it is to where it needs to be.

This is where the power of a technical SEO audit comes into play.

With the help of advanced search operators, you can get a detailed view of how Google sees and indexes a website.

Here are some ideas for using Google Advanced Search Operators in your SEO audits.

Identify how a site will be indexed

Example:

Website: domainname.com

This gives you a little bit of a glimpse into how Google indexes a website, which tells you a lot about how to tailor your SEO efforts accordingly.

Using the site operator: is one of the easier ways, and you can also get an idea of ​​the site's index count.

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The number of index results can help you identify massive technical errors on a large website.

For example, suppose a website has only 270 pages physically, but Google indexes 15,000 pages of the website.

This can range from incorrectly generated pages from on-site search to problems resulting from a transition from http: // to https: // and redirects that do not work properly.

Remove multiple subdomains

Example:

site: domainname.com -inurl: stage -inurl: dev -inurl: staging

If you're working on a messy, large, international branded website that is still having issues with indexing staging sites, but the staging site doesn't matter, this operator can help you eliminate all of those messy subdomains from staging sites .

Dig deep into unsecure sites and check your transition from http: // to https: //

Example:

Website: domanname.com -inurl: https

In this example, the URL https: // is excluded. However, you can also include them by removing the minus sign.

Using the operator in this way allows you to monitor the transition from http: // to https: //.

This will give you an idea of ​​how Google will index your new https: // pages as opposed to their http: // pages.

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Search for duplicate content

Example:

site: domainname.com "content search term"

For example, let's say you want to find out how much a website's internal duplicate content has been indexed by Google.

The combination of these operators will help you.

This is useful for getting a surface-level insight into how many results the search term is returning.

After you figure this out, you can use a tool like Screaming Frog to dig deeper and find the duplicate content pages that are having problems.

Multiple combinations of operators can be your friend

Every advanced Google search operator you need to know

From looking for plagiarism of your own content to checking your website's transition from http: // to https: //, many infinite combinations of operators can be useful for content checking, technical SEO checks, and anything else you might want to use them for be.

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Find the combinations that will help you the most with your searches.

Use them to find the best, most important information that will help you beat your competition in search results.

More resources:

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