What kind of content are people currently working on in your industry? Trending stories reveal what your audience cares about. Trending content is content that encourages engagement, passion, sharing, and comment. When content trends and stories break, you need to be part of the conversation and share your own passion and insights as early as possible. Last to the trend party? They might as well not show up.

Trending content is a characteristic of every industry. Getting insights into trending content is a challenge. However, when you are the first to know what is engaging your audience and which stories are trending, you have a huge competitive advantage. Knowing what content and stories are important or equally important to your audience right now can help create a deeper level of engagement. You can be the first to share viral content, the first to comment and share point of view to quickly create content around the stories that matter most to your audience. In short, you build credibility.

We're investigating how you can use the new BuzzSumo Trending content tool to gain a competitive advantage.

Introduction to BuzzSumo Trending

In order to keep up to date with the latest trends in your industry, you can currently use a mixture of tools such as news readers, Twitter lists, LinkedIn groups, RSS feeds or Facebook feeds. With BuzzSumo Trending, you can now monitor the content and articles displayed on any topic across all social networks in a single feed.

You can see the latest trending content for all topics and major categories such as news, sports, technology and entertainment. You can also see the latest trending videos. You can sort content by trending (the speed of shares) or by the most shared stories today.

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