August 25, 2020
By doing Consequences of COVID-19, what has changed for social media managers? How can social media managers best approach their work to further expand the online presence and brands of their customers and employers?
The importance of a social media manager
Occupy social media managers an essential role as a promoter of brands and organizations. Their main job is to get in touch with the target market, increase the number of followers and expand a brand's online presence. All over the world, lockdowns require social isolation, which means more time to connect to digital media. Numbers from Facebook for example, indicated massive increases when using their platform during the blocking.
As people spend more time online and demand more content online, social media managers have an opportunity to grab the attention and engage with these potential leads. Although moving to a more serious, gloomy time means that standard messaging approaches may no longer be relevant, social media managers can still work on engaging effectively and compassionately with the target audience.
Building a business on social media
The post-COVID world holds many uncertainties for social networks. Hence, social media managers need to remain flexible and responsive to tailor their approaches. Think about how your employer's or customer's messages will work at a time when consumers feel insecure and vulnerable. Check the format, timing and channels of your messages in the context of the current cultural climate.
During a crisis, the best way to improve engagement and grow your audience, and therefore your business, may be by adopting a sensitive and open tone. Overly sales-oriented or promotional messages can backfire during these times. Your organization wants to continue to have regular, frequent messages on social media while keeping an eye out for changes so that you can adapt your messages to changing things. For example, if stricter or stricter restrictions are affecting the delivery of your goods or services, make sure your customers know about it. For example, fast food giants like McDonald & # 39; s and Domino & # 39; s have promoted their contactless delivery processes. Focus on having conversations, expanding and sharing the community to keep your business growing.
Another useful strategy to grow your online audience during this time is promotion Habits when viewing appointments through episodic content. As people spend more time on digital platforms, social media managers can encourage repeated views and regular connections by running a range of content. For example, you can post COVID-related informational posts at a specific time each day and remind your audience to search again the next day at the same time. You can concurrently run other content series related to the use of your product or service. These can be in the form of live videos, recorded videos, podcasts, articles, newsletters, or any other format you prefer. Be inspiring, educational, or entertaining, but always deliver value.
Lead with empathy and sensitivity
While physical isolation can lead to more time being spent on social channels, companies are likely to gain loyalty if they're not seen as opportunistic. Again, a constant sales message could make the brand appear deaf and touchless. Instead, use an authentic, helpful approach to empowering your social media audience.
For example, Dettol's TikTok hand washing challenge generated billions of views while communicating a practical message in an optimistic way. As you refine your messages, keep in mind that your community may feel anxious and vulnerable as they face new challenges in their life.
Research ways to be helpful even when you don't need to buy a product or service. For example, you can share a news offer to donate a percentage of the proceeds to food banks or nonprofits that are helping the community offer free services or goods during the pandemic. By demonstrating that the brand really matters and is doing their part to support it, social media managers can build trust with consumers.
Even in stressful, turbulent times like the current pandemic, social media managers can drive engagement and business growth through a unified, consistent message. Focus on high quality news relevant to the customer's vulnerabilities. Track performance and adjust your content from day to day according to the analysis and the further shaping of the world by COVID. Given the changeability of the post-COVID world, brands and their social media managers are likely best to stay agile and be ready to adjust their social media strategy as new challenges and opportunities arise.
Join over 100,000 other marketers expanding their skills and knowledge by subscribing to our weekly newsletter.