SEO activities are easy to get into, but not every tactic will produce the results you want. This uncertainty can lead to a suboptimal effort and output.
How can you focus your time and resources where it really matters?
Join our next sponsored webinar on the Search Engine Journal on Wednesday April 14th at 2:00 p.m. ET.
Ajay Rama, Senior Vice President, Products at iQuanti, explains how you can manage your SEO program more effectively.
In this presentation you will learn:
- How to identify new SEO initiatives that are having a measurable business impact.
- How to create a compelling business model and gain buy-in for these initiatives.
- Ways to evaluate the difficulty versus the outcome of SEO initiatives in order to prioritize more effectively.
- Best Practices for Measuring the Effectiveness of Your SEO Program.
It can be difficult to align SEO programs with measurable business goals.
Too many isolated activities on different teams and uncontrollable independent factors like competition and Google's algorithm make it difficult to focus on your alignment with the most effective business results.
Whether you are a marketing director or an SEO professional, this session will give you the know-how to create effective SEO programs that deliver results.
You also have the option to ask about your individual situation in a live Q&A session.
Bye for now!