If you want to turn your viewers into followers, it is a worthwhile investment to take the time to plan your Instagram feed in advance.

Some of the most visited brands on Instagram have developed an aesthetic that shows their unique style – and that's no accident.

But with new photo editing trends With different types of media used in your feed, there is a lot in the visual planning of your profile in 2020.

For this reason, we share our preferred tips and tricks to plan your Instagram feed so that you leave a lasting first impression:

How to visually plan your Instagram feed

Your Instagram feed is one of the first things a visitor sees when they land on your profile. If you want to stop them in their tracks, you need to think about more than just your individual Instagram posts – you also need to consider how each post looks in the grid.

By taking the time to plan your Instagram feed in advance, you can create coherent in-brand content that aligns with your entire company and turns clicks into customers!

Here's how you can visually plan your Instagram feed and create your own coherent aesthetics:

  1. Choose the aesthetics of your Instagram profile
  2. Find content for your Instagram feed aesthetics
  3. Use filters to keep your Instagram feed consistent
  4. Plan your Instagram feed in advance

Choose the aesthetics of your Instagram profile

The first thing you want to do is choose the Instagram aesthetic of your profile. A good way to do this is to look at other accounts for inspiration.


What do some of your favorite feeds look like? Are they light and airy? Dark and moody? Do they follow a pattern in their composition?

@ Mossonyi

If you take the time to think about these things while browsing your favorite profiles, you can decide which “aesthetics” best represents you and your brand.

If you're a company, you can also get inspiration from your branding for your Instagram aesthetic.

To take ritual, for example. If you’ve seen the brand before, you’ll quickly see the bold blue and light yellow tones that cover your feed:


Their brand colors, fonts and textures can help create a unique and fascinating aesthetic on Instagram.

Another way to determine which look you want to create in your feed is to create a branded mood board.

There are a lot of different programs and apps, such as Pinterest, with which you can create a mood board. Creating a mood board is a great way to get your creativity flowing and help you decide what your feed should look like.

When creating your mood board, make sure you use a mix of colors, textures, patterns, and quotes so you can better see what your Instagram feed will look like.

This is ideal for setting the direction of your feed and can serve as a pulse check later when posting new content.

Are you looking for more inspiration for your feed? Check out our free Instagram aesthetic video tutorial to learn how to design, curate and plan your feeds and stories to attract new followers:

Once you have a clear picture of what your feed and photos should look like, it's much easier to curate and schedule your Instagram content for your feed!

Regardless of your inspiration, you can start designing, planning, and planning your own unique feed for your followers.

Find content for your Instagram feed aesthetics

Before deciding on your Instagram aesthetic, consider how easy it is to collect the content that makes up your feed.

For example, you may want dark and moody food, but living in a sunny and tropical place can be difficult to achieve.

However, there are ways to curate an amazing Instagram feed without having to inherit any content yourself.

Complete your feed with User Generated Content (UGC) and stock photos can be a great way to build on your aesthetics while strengthening your sense of Community to your business.


Alternatively, you can always use images or videos that match your new aesthetic.

How to find great user-generated content and photos later

If you're looking for new content for your feed, Later UGC tools are a great place to start.

You can review all posts where you've been tagged or mentioned, search for posts that have a specific hashtag, or add cool posts by copying and pasting the URL of a post.

With the new function "Photos from Later" from Later you can search, find and plan photos from Unsplash directly from Later!

Simply click the "Collect Media" tab and select "Photos" to browse thousands of unsplash photos and add them to your social media schedule.

Improve your content workflow with LaterUser-generated content tools – Create, plan, and publish UGC in your feed in minutes! Upgrade to Business plans paid later to get access now!

Use similar filters to keep your Instagram feed consistent

One of the easiest ways to create a coherent Instagram aesthetic is to edit photos and videos. If you select the same filter, the same filter set, or the same "rules", your photos will remain consistent.

And while there are tons of different apps that you can use to touch up and edit your photos, these are two of our favorites for easy editing on the go VSCO app and Adobe Lightroom.

Edit your Instagram photos with the VSCO app

If you want to improve your Instagram photos, often with just a tap or two, you should check this out VSCO app.

There are plenty of free filters to choose from, and even pre-set packages with additional filters, so you can easily edit your photos and create a beautiful Instagram feed.

VSCO preset edits

If you find that you consistently make the same adjustments to your Instagram images, you can even save the editing of "recipes" to quickly and repeatedly create your favorite look. It is a personal and unique filter that you can only create for your content.

How to create your own Instagram filter in the VSCO app:

Creating your own VSCO Instagram filters is easy!

First, create your Instagram filter by editing your photo in the VSCO editor. Try playing with brightness, temperature, grain, contrast, and other settings to find your perfect “recipe”.

When you're satisfied with your photo, tap the recipe button and select + to save your current changes:

Once you've created your Instagram filter, you can always find it in the recipe dock:

Editing your Instagram photos with Lightroom:

If you want to give your photos a more professional look, Light room is by far one of the most powerful photo editing tools, mainly because you can use ready-made ones Lightroom presets!

Lightroom presets are one-click photo editing tools that can significantly speed up your workflow and give your Instagram photos a professional look.

Mastering Adobe Lightroom Time and practice are required on the desktop. Using Lightroom presets in the mobile app is a quick and easy way to take your Instagram photos to the next level.

Since many presets are offered in “packages” or collections, you can choose from a selection of filters for each of your photos while maintaining a coherent look in your Instagram feed.

Another great way to give your photos a more coherent look is by adjusting temperature, brightness, or contrast to ensure consistency.

Read our guide to it Edit your photos with Lightroom presets (on mobile devices and on the desktop!) Learn more about creating your own aesthetic on Instagram.

TIP: Try to find a set of filters or presets that all look the same so you can maintain that consistent aesthetic no matter what type of content you publish.

Edit your Instagram videos:

More than ever, you want to consider how to edit yours Instagram videos.

Videos are everywhere on Instagram – whether you're watching story videos, posting on Instagram Live, or scrolling through videos in your feed (including IGTV).

What you can do with Instagram video postings is really unlimited. That is why they are becoming more and more popular and it is more important than ever that they fit your overall aesthetic!

The good news is that videos are as easy to edit as photos when it comes to achieving your Instagram aesthetic. With VSCO filters, iMovie color corrections and Adobe Premier's “Video Presets” called LUTs, there are countless ways to scale your video content.

Do you need further tips? Check out this post Here's how to edit Instagram videos to fit your brand aesthetic.

Plan your Instagram feed

A clear Instagram aesthetic is the first step in creating a strong Instagram feed – but it doesn't end there.

It is equally important to take the time to think about how your posts in the feed will look side by side.

No matter which editing style you choose, you should think about how your Instagram photos will look side by side. It is important to balance your feed and make sure it is not too full or overloaded.

Basically, you want to make sure that new eyes can move easily in your feed without stopping.

The goal here is to create a depth of field similar to what you will learn if you have ever taken a photography course. A good way to do this is to place more busy photos next to clean or minimal photos to break things up a bit.


If you're a company that sells products on your Instagram feed, you can do so by confusing your product shots with some User-generated content contribution, Lifestyle photos, or other types of content that you want to publish.

@ Drinkolipop

Don't forget to think about where your Shopping on Instagram Posts are also saved in your feed. Create a balance between lifestyle and product shots to break things up and create variety.

Take the time to plan your Instagram feed

If you plan your content in advance, your Instagram aesthetic will really be compromised or compromised.

You want to focus not only on how you edit your photos, but also on how they look side by side and what appears next to, below, or above your new posts.

The best way to plan your Instagram feed and make sure everything flows together is to use a visual Instagram planner like Later.

The later visual Instagram planner shows you exactly what your Instagram feed with your future posts will look like – and it is a milestone when it comes to improving your aesthetics!

With the visual planner, you can easily rearrange or swap photos to find the perfect balance for your Instagram feed.

Plus, you can now use Later's visual planner right from your phone! All you have to do is open the App Later, select preview and add media:

Once you've added your posts, you can quickly drag and drop them into a new window until you've found the best composition for your feed.

If you plan your posts in advance, you will not only get a uniform aesthetic, but also regular posts. This is also very important when trying to get more followers.

You can also schedule your video content alongside your photos so you never miss the opportunity to show off your aesthetics to your followers!

To schedule video postings later:

Just like normal Instagram posts, you can too Schedule Instagram videos that will automatically publish Later on the Internet. Simply upload your video, choose a date and time and your video will be published on Instagram at the scheduled time!

To keep your Instagram aesthetic up to date, you can also pre-select a thumbnail – a still image from your video that will appear in your Instagram grid – for your scheduled video.

How to schedule videos on Instagram:

Drag and drop your video from your media library onto your calendar.

Add your caption and adjust the time and date of your video to the time you want to publish it. To select your thumbnail, click the thumbnail cover button below your video and select a still image from your video.

Finally, make sure "Auto Publish" is selected from the drop down menu, click "Save" and you're done!

The planning of Instagram videos is now available to everyone Plans paid laterfrom $ 9 / month. Upgrade now Get access!

New visitors to your profile are much more likely to become followers if they know exactly what to expect from your feed.

And now that you've learned exactly how to create and curate an Instagram aesthetic for your brand, you can design, run, and present your own beautifully designed Instagram feed!

Are you ready to create your own Instagram aesthetic? Design, curate and plan your feed Later!

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Written by

Jillian Warren

Jillian is a content marketer at Later in the UK. She is a lover of London brunch spots and an avid listener to true crime podcasts. You can connect to her on Instagram @ jillwrren.


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