Why do YouTube keyword research?

As with any search engine optimization, it's not about driving as much traffic as possible, but about getting the right kind of traffic.

You want to optimize your videos for keywords that relate to your videos and the interests of your target group. It's wise to do keyword research before creating your videos so that you can use terms and phrases as a guide for your topics.

When you write a blog post, you tend to

  • Read the top Google articles for the keyword
  • Look for ways to add nuances or improve what is there
  • Stand out from the competition

Correct? If you follow the same strategy with your YouTube content, you can build subscribers, traffic to your website, and even sales. Effective YouTube keyword research (and optimization) is the key to engagement.


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