8 B2B video marketing tactics you should use

8 B2B video marketing tactics you should use

If your target audience is other companies and you are looking for ways to improve your marketing strategy, you should create more videos. With videos expected to account for 82% of total traffic by 2022, users want to watch more video content.

If you look around online, you will find countless ways to create and use videos. However, your B2B video marketing strategy should include at least 8 tactics. I have listed them below.

Screen recordings:

If you run a Saas company that is aimed at other companies, you need to create screen captures that show how your product can be used. These videos should be a combination of promotional and problem-solving videos. The promotional videos can be demo videos that provide an overview of how the tool works. While the problem-solving videos can show a solution to a problem your audience is facing. And you solve this problem with your software like this video from SemRush.

Until then, if you're not a Saas company, you can take screen captures to help your audience solve problems with other tools. This not only helps you to promote your audience, but also builds a relationship with the Saas company (tool) that you promote in your videos.

You could return the favor. So get a good video editor like Screencast-O-Matic with a built-in screen capture tool. And take some useful screen shots.


Interviews are another great way to promote your audience while building relationships. You can find out what types of questions your audience wants answers to, and then invite experts on the subject and interview them.

This can be a weekly thing. You can either ask the questions that your viewers want to answer in advance, or you can make this a live video and get them to ask the questions live.

Case studies

Written case studies can help you generate a lot of revenue and build your brand. But there will also be some skeptics who think the case studies are wrong. For this reason, you should create more video case studies instead. Video case studies invite and interview people who have purchased your product and / or used your service.

You first ask them what their business and life were like before using your product, and then talk about how it got better after using your product. You should also share some real numbers that demonstrate the results. Here is an example …

You can either create short videos like this or longer videos that are more detailed.


Webinars are one of the most popular forms of B2B marketing because they can generate both leads and sales. So organize a live webinar at least every 2 weeks. People love to attend webinars while they are live. Webinars can also achieve conversion rates of up to 20%.

However, make sure you have a well-planned webinar funnel to make the most of it. This should include a lead generation and promotion phase, the webinar presentation itself, and the email follow-up phase.

You can also add an evergreen webinar phase where you edit the webinar, upload the recording, and then create a funnel around it.

This may sound like a complicated process, but there are several webinar software platforms that can make creating a webinar funnel easier.

Video ads:

Video ads can generate more clicks than regular ads. This is because something that moves on the screen attracts more attention than a simple image or text display. So create a lot of video ads. However, make sure you create a unique ad for each platform. What works on YouTube or AdWords may not work on a network like Facebook.

You can even realign video views on many platforms. So you can take advantage of this and realign video viewers with video ads. They like to watch organic video content, so they may also like your video ad.

Animated videos:

If you want to create more entertaining videos, you can try animated videos. Here you can explain complex things with easy-to-understand animated videos. An example of a company that got it right is Dropbox.

Maybe you remember her animated explanatory video. It's not exactly an animated video, but it clearly explains how cloud storage works when it's not commonplace. As a result, many people signed up for their service and helped the company grow quickly.

Live social videos:

As mentioned earlier, live videos are great for interviews because your audience can ask questions, but they're also great for other types of videos. These can range from sales videos to other everyday videos that you publish.

Make sure you schedule a time for it every day / week as your audience will be looking forward to it. Promote it as if you were promoting a webinar. More people will attend live videos than webinars because they don't have to sign up for anything.

Don't worry that you don't have the email address that you can follow, like webinars. You can realign video views with ads there.

There are actually several webinar software that allow you to stream your live video on social media at the same time. You can use this to reach more people.

Online courses:

Online courses are mainly used to generate passive income these days, but companies can also use them to build their email lists and promote their audience.

So make sure you create online courses on topics that most interest your audience. And make sure they are as good as the courses they pay for. If your course is so good, they will be more interested in your paid services / products. It will show them that you are the real deal and they are willing to pay for more advanced topics.


These are the 8 B2B video marketing tactics you should use. Use it today to generate more views, engagement, followers and sales.


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