From saving time on your work day to increasing access to your website to increasing productivity, scheduling Instagram posts and stories is a surefire way to increase your engagement and grow your following.

And with Later's easy-to-use scheduling tools, you can schedule Instagram content for an entire week in minutes!

If that's not enough, here are 8 more reasons why planning Instagram posts should be high on your to do list for 2021:

Why are you scheduling Instagram posts? # 1: create a cohesive aesthetic

Your Instagram aesthetic is one of the best ways to get more followers and grow your account.

While editing without editing is still trendy, it's still important to create a cohesive Instagram aesthetic for your Instagram profile.

More and more people are turning to Instagram to search for their favorite stores. That said, your Instagram profile is now just as important as your website homepage.

Your Instagram feed is the first thing a visitor sees when they land on a new profile. It is therefore important that you make a good impression.

Instagram influencer Jasmine Star suggests aiming for 9-12 different content categories to build your profile and switch between them as you plan your grid.

Why? Because when we start thinking of our grid-style Instagram content, 9-12 categories are the magic number that represents each post in your feed when a new follower flips through your profile.

JAsmine Star Instagram

@ Jasminestar

If a visitor lands on your profile and knows exactly what to expect in your feed, the more likely they will click the Follow button.

Of course, your aesthetic now extends to your Instagram stories, roles, and IGTV videos too – anything you post on your profile should have a cohesive and complementary design theme.

See how jewelry brand Chupi matched their Raster and Instagram Stories aesthetics to perfectly match their IGTV videos:

Instagram aesthetic chupi


So in 2021, it's time to focus beyond your grid!

Of course, you should keep thinking about how your posts will look side by side (side by side and bottom or top), but also go further and include Instagram stories and videos in your aesthetic plan!

And the key to creating a cohesive aesthetic is planning your content in advance!

The best way to pre-schedule your feed and make sure it all comes together is to use a visual planner like Later.

The Instagram visual planner later shows you exactly what your Instagram feed would look like – and it's seriously a game changer. The visual planner makes it easy to rearrange or swap photos to find the perfect balance for your Instagram feed.

If you're scheduling Instagram Stories (more on that later in this blog!), You can storyboard your story posts and get a snapshot of your story content along with your feed content for the day!

Instagram story planning

Planning your posts ahead of time will not only give you a consistent aesthetic, but also regular posts. This is also very important when trying to get more followers.

Again, new visitors to your profile are much more likely to become followers if they know exactly what to expect from your feed and Instagram stories.

Why Schedule Instagram Posts # 2: Reclaiming Time for Other Business Projects

If you still post to Instagram manually, you may be spending more time on your phone than you'd like.

And if you're a small business owner, this can use up your precious working hours – time that can be used on other projects, such as B. for working on your goals for 2021 or building a stronger online community!

However, if you can choose to have your posts automatically published to Instagram using a tool like Later, then you will soon be able to regain time.

With just 20 minutes a week, you can plan, schedule, and set your content to be published automatically. So you don't have to schedule time to post on your grid every day!

Note: If you still want to "post now", you can choose to have your posts posted with a "Later" notification. That said, we'll send you a message when it's time to post to your feed and you can put the finishing touches to your post in the app.

Here's a quick video on how to set up Instagram scheduling with "Later":

Why are you scheduling number Instagram posts? 3: take downtime away from your phone

We mentioned earlier that planning your Instagram content can save you valuable time for your work week.

But we also want you to be able to completely get away from your phone and notifications at times. Social media manager, we're looking at you!

Planning your Instagram content is a treat for yourself with some well-deserved downtime! Yes, even over the weekends!

Later, when you work behind the scenes to post your content – regardless of the time of day or the time zone you're in – you can switch off after hours and take time out for social activities.

And we take that very seriously here at Later – just check out our 7 Mental Health Tips for Social Media Manager blog post!

If you'd like to set up automatic publishing with later, read this step-by-step guide.

Why are you scheduling Instagram posts? # 4: Post More Frequently to Increase Engagement

There's no denying the importance of consistency on Instagram.

By following a regular posting schedule, you are essentially letting your followers know what to expect from you. It creates a consistent experience for your audience.

Posting more consistently can also help with your Instagram engagement. If your followers expect you to post, they are more likely to interact and interact with your content.

See this post on Instagram

"Most popular" is * so * 2019. We are starting 2020 with a top 9, which reflects what good content consists of: "maximum reach". 👀🎉⁠⠀ ⁠⠀ We took a look at our monthly reports from last year (which we gleaned from our later analysis) and curated a top 9 that reflects a metric we could stand behind. A metric that tells us that these posts reached more people through actions like shares, saving, likes or comments, or maybe because they landed on the Explore page. Those posts had the magic of & # 39; je ne sais quoi & # 39; which told the algorithm, "Yeah, let's give people what they want," and it showed more people, increased our reach and us growing our business supported. ✨⁠⠀ ⁠⠀ So cheers to 2019! We have a special (and last of 2019) newsletter that will land in your inbox tomorrow. In ⁣⁠⠀ ⤴ Link in Bio: ⁣Instagram is now hiding likes: Here's everything you need to know ⤴⁣ ⁣⁠⠀ ⁣⁠⠀ 📷: All UGC tagged in the photo above 😉⁠⠀ ⁣⁣⁠⠀ # top9 # top92019 # instagramtop9 #instagramstrategy #instagramforbusiness

A post posted by Later: Social Media Scheduler (@latermedia) on Dec 18, 2019 at 11:14 am PST

You are more up to date and, thanks to the algorithm, also up to date on the feeds!

Even so, sticking to a consistent booking schedule isn't always the easiest. Life gets in the way sometimes and this post, which was supposed to be published on Tuesday, is being postponed further and further into the week.

However, if you can plan and schedule your Instagram posts in advance, you can create a regular posting schedule and post content even on days when you are very busy.

Why are you scheduling Instagram posts? # 5: Post at the times when your target audience is most active

With Instagram engagement and reach steadily declining, optimizing your post times is more important than ever.

Given that each account has a different audience in different time zones, figuring out the best time to post on Instagram for your account has not been an easy process.

With the "Best Time to Post" feature later, you can easily find out when to schedule your Instagram posts for maximum engagement.

When you're on one of Later's business plans, your best times will be highlighted on your weekly content calendar, making it easy for you to schedule Instagram posts when your audience is most active.

If you post when your audience is most active on Instagram, the more likely you are to increase engagement for that post.

And that engagement results in Instagram placing your post higher in users' feeds and potentially getting a spot on the Instagram Explore page, which in turn leads to even greater engagement with your post!

It's a cyclical process: higher engagement leads to more visibility, which leads to higher engagement, which leads to more visibility. But it all starts with posting on Instagram!

Why Schedule Instagram Posts # 6: Create Longer, More Appealing Captions

Instagram used to be all about the graphics, but now long captions are the focus.

Influencers were the first to jump on the trend – Elise Darma, Quigley Goode, and Sarah Nicole Landry from @thebirdspapaya all share long captions on their posts for a better look at their world or to share their knowledge.

With Instagram's new keyword search, longer subtitles can help more people discover your content.

See this post on Instagram

The world of social media can be so fun to me at times. We see iconic landmarks and lovely photo ops just inundated with people ready to take their picture and share it. ⁣ ⁣ And it feels like everything is a bit over the top. ⁣ ⁣ But do you remember when you were a kid and your mother asked you to stand in front of a landmark or a pretty flower garden? She took the picture and put it in a book that was sealed behind a static plastic cover. She showed it to her friends, had it on the coffee tables, on the shelves to last forever. We looked back on them for years. The markers of our childhood. ⁣ ⁣ Then we grew up. The photo albums went digital. The sharing was on social media. Sure, much became vain. ⁣ ⁣ But never forget, these are still our memories and our albums. And it's okay to take the picture, post it, and remember it. Not all of us do it for status. Some of us just want to freeze for a moment. For the days when memories no longer serve us so easily. 💕

A post shared by Sarah Nicole Landry (@thebirdspapaya) on Nov 21, 2019 at 6:49 am PST

Brands are also jumping into the trend – especially when it comes to raising awareness of the causes for which they stand.

Take, for example, the sustainable apparel brand and environmental activist Patagonia. As part of its campaign to highlight fish farming issues, Patagonia released an IGTV and film series discussing the challenges facing the environment:

And according to Influencer research by Fohr, the average length of subtitles has more than doubled since 2016, and those with longer subtitles have the most engagement!

So if you're not making long-form subtitles in 2021, now is the time to do it!

However, creating subtitles can be a chore – it's often difficult to write a caption on a whim. You have to be in "write mode" to get them right and to really get your thoughts down on virtual paper.

The subtitle edit box in the Instagram app isn't particularly user-friendly and it's very difficult to review and edit your copy in such a small window on your phone. Let's face it, Instagram captioning is difficult.

Instead of constantly trying to create a caption on the go when you need to post something, you can save time and write better captions by scheduling Instagram posts for free and creating all of your captions at once.

Instagram planning

If you schedule your posts with a free Instagram scheduler like Later, you can write your captions from the comfort of your desktop computer and wait until you are in the right creative zone to write.

If you've ever been frustrated with the way Instagram removes your line breaks from a caption when it is published, you'll be happy to hear that it never will with Later!

Why Schedule Instagram # 7 Posts: Boost Traffic To Your Website

For most businesses, the ultimate goal of Instagram marketing is to drive followers to their website where they can learn more, make a purchase, or engage with their other content online.

In the rush of creating great Instagram content and fine-tuning your aesthetic, it's easy to forget that the goal is to get more viewers from Instagram to your home page or product pages.

This is where the planning and planning of your content comes in, both for your grid posts and for your Instagram stories.

If you can plan ahead, you can get a bird's eye view of how you are driving traffic to your website – and more importantly, how often you are doing it.

It can be as simple as adding a swipe on your Instagram Stories posts or adding a call-to-action to check the link on your bio. However, you choose to bring your audience back to your website. It all starts with planning your content.


One of the easiest ways to drive traffic to your website is to use your link strategically in bio.

Since it has top real estate in your profile bio, it is very easy to find and easy to click on. This makes it one of the most valuable traffic drivers on your Instagram profile.

And the good news is that you can make your link even harder in organic work for your brand!

With Later's, you can turn your entire Instagram feed into a clickable landing page that updates with every new post you share.

You can add any link to your Instagram posts (think product pages, articles, and blog posts!) To turn your feed into a clickable, streamlined landing page.

And the best news is that it's free – no trials or credit card required!

If you schedule your Instagram posts with "Later" and include a link "", you also get access to the analysis of! You can find out exactly how much traffic you are driving from Instagram and which content is converting the best.

Instagram analysis tools

With the free version of, you'll find a small branded banner at the bottom of your landing page. If you want to remove the banner, you can upgrade to a later business plan.

When you upgrade, you also get access to the Pro features like a Shopify integration or multiple links to posts.

Ready to get more traffic and sales from Instagram with until later? It all starts with planning your posts with "Later" – for free!

Why Schedule Instagram Posts # 8: Schedule Campaign Launches To Perfection

When planning a new product launch or special campaign for 2021, you want to make sure that all the announcements are perfectly planned.

Plus, there is teaser content that you want to share ahead of the big day to create a buzz on Instagram and keep your followers motivated and curious.

Don't forget that campaigns don't end on the start day – there are numerous campaign follow-ups to make sure the conversation continues on Instagram and you can keep reminding your followers of your new product or service.

And all of this campaign planning comes down to a very well thought out content plan! Fortunately, you can plan and schedule all of your campaign content (yes, even Instagram Stories!) In advance with Later!

From mapping your announcement feed posts to scheduling on your Instagram stories, you can schedule everything from Later's dashboard.

Don't you believe us? Here is a quick video on how to use "Later" to schedule your Instagram stories.

These are just a few reasons why planning your Instagram posts and stories ahead of time can be a great strategy for your business in 2021.

In short, it can help you spend less time posting and more time growing your business and community. And with Later we make planning very easy!

Schedule your Instagram content with Later today!

Written by

Nikki Canning

Nikki is Later's editor-in-chief. She has worked in digital media in Dublin, London and Sydney and loves nothing more than posting a new post. When she's not blogging with the Later team, find her out with her dog Arlie or planning her next adventure – follow @nikkitravelled.


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