8 tips for remotely managing your social media team
Many social media teams were already working remotely before the pandemic. But there is more to history these days.
Remote social media workers are almost certainly more stressed than they used to be. Your content strategy has been messed up and they may be reluctant to meet to find out about it on the same page.
To stay productive, social media managers need to talk about best practices for working remotely. While many of these are cross-role, some deserve special consideration from social media teams:
Visit your content calendar again
The most important task for your social media team is publishing content for your company. Coordinating content development can be difficult when different time zones, working hours, and social media platforms are involved. Misalignments can be avoided and corrected by developing a comprehensive content calendar.
This calendar shows when content is planned, what topics it covers and who is responsible for each post. Reducing guesswork minimizes mistakes and makes everyone more productive.
Use the project management software
When you work with a remote team, you need a central hub to manage the results. The rubber of your content calendar hits the streets on a project management platform.
Use this option not only to keep track of projects on certain progress, but also to host your content calendar, style guide, team list, and any other documents your team needs to get the job done. Establish expectations of who will be responsible for updating which fields and when.
Project management software is vital for remote team communication. Activity feeds keep conversations about content accessible to the entire team. With these tools, employees can also share documents and photos on social media and develop new topics and discussion points for their campaigns.
Throw away the season tickets
Many managers worry about their remote teams having an honest day at work. Measuring performance instead of hours worked relieves everyone. Instead of worrying about hourly minutes, let the performance of their content do the talking.
Set deadlines for your social media campaigns to measure progress. Content should be submitted by a specific time and date. For longer projects such as channel audits or keyword research, set checkpoints for review and possible pivots.
Provide a technical allowance
Not all remote workers have failed computers and software at home. Most do their best with whatever is available to them. Make sure their tools don't hold them back by providing a monthly tech allowance.
Interview your team to find out what they need and treat it like a gym or a health benefit. Perhaps a credit of $ 50 per month is appropriate.
Don't be picky about what your social media reps are spending this on. If noise-canceling headphones are required for a productive home setup, so be it.
Make meetings more fun
Your social media team is full of creative minds. Target the right brain by making meetings more fun.
Play a game or do an icebreaker activity at least once a week, perhaps at your team meeting. This will keep team members relaxed, help them build stronger bonds, and maybe even inspire them to develop some creative content.
Keep track of the number of meetings you have. Frequent meetings can be inefficient and increase the risk of burnout among employees. Less frequent meetings that are more carefully planned and conducted produce better results.
Try out new roles
Does each member of your team fit their role? Think about whether they might be better suited to doing something else while you are away.
Roles don't have to be permanent. For example, you can create roles for ad buying, photo editing, copywriting, and trend research. If team members are experienced in more than one of these areas, you can swap them out to avoid burnout and find the best fit.
If you are playing music chairs with team roles, make sure you keep the roles updated in your project management system. If the members of a team don't see each other in person every day, it is easy to get confused.
Focus on retention
Finding and training a quality social media team is a task in itself. Don't let the move to remote work jeopardize the team building work you are doing.
In the best of times, it's difficult to attract and retain top talent. With everyone removed, it is even more time consuming and expensive to hire, train and integrate new employees.
Think about your leadership style. Do you support enough? Perhaps you need to relax a little with criticism or relax the restrictions on the hours team members are expected to be online. Whatever it takes to keep your best team members is well worth the effort.
One way or another, you may have a role to play. Face this challenge by developing a remote onboarding process. If you make new employees comfortable as quickly as possible, the team will shoot at all cylinders.
Make yourself as available as possible
Managing a remote team means balancing many different work schedules. While you can't be online 24/7, the best way to take care of everyone is to make yourself as available as possible.
Be sure to let each team member know when you want to be online. Encourage them to ask email or Slack questions, even if you don't. Reply as soon as possible.
With that said, be careful not to burn yourself out. If a question can wait until dinner is over, spend quality time with your family. While your team may need you at any time of the day, you cannot neglect your interests and responsibilities at home.
The good news is that many social media teams have been working remotely for a while. Just don't make the mistake of believing that you have already overcome the challenges.
During Covid-19, we will relearn all of our roles and work processes. This includes your social media employees, and it's your job to support them on their way.