While this isn't always obvious, there are tons of great Instagram small business features to help you grow online.

Whether you want to empower your community, increase your brand awareness, or even make ecommerce sales, there is an Instagram feature that can help you achieve your goals.

Ready to start? Explore our top 8 Instagram small business features in this blog post.

How to Use Instagram to Support Your Business

Why use Instagram for Business?

Instagram is a powerful tool for any brand or business, especially after the platform's recent moves E-commerce.

Not only can brands build thriving communities on Instagram, they can also build their inventory in "shops," and Process transactions directly in the app.

In essence, Instagram is becoming the new online home with shippable inspiration.

Having a strong online presence can be a huge asset for brands. How recently Businesses have shown that they can't always rely on in-person sales or events, which makes Instagram an extremely valuable safety net.

Here are 8 Instagram features that are perfect for businesses looking to grow online:

  1. Shopping Instagram
  2. Link in bio
  3. Instagram Live
  4. Gift cards and meal orders
  5. IGTV
  6. Stickers for polls, sliders, questions, quizzes and countdown
  7. Pinned comments
  8. Instagram Stories Highlights

Instagram Small Business Features # 1: Instagram Shopping

If your business relies on selling products, Instagram shopping Features could be perfect for you.

Instagram is continually introducing innovative e-commerce features to find new ways to support businesses in the app.

Now companies can now tag shoppable products Feed posts and Instagram Stories, as well as a "Instagram shopDiscovery tab on their profile to showcase them in stock products.

Instagram shoppable posts Make it easy for customers to shop for items by showing "tagged" products in posts Instagram Stories product sticker are tippable stickers that you can use to make the content of your stories shippable.

And now thank you Instagram checkoutCustomers can discover a product and complete the payment process without leaving the Instagram app.

Instagram's shopping features make the journey from discovering inspiration in the app to buying a lot more rational. This is great for any business looking to grow their sales.

Instagram also introduces the functionality for influencers Increase sales through the checkout on behalf of brands.

Instagram Small Business Features

With Instagram & # 39; s Shopping for Creators Feature, influencer, and content creators can now add their branded partner's product tags to their Instagram posts and stories, creating a complete e-commerce marketplace.

NOTE: Instagram Checkout and Shopping for Creators is currently being tested by a limited number of brands and influencers and is only available to US-based buyers. However, we expect these features to be rolled out on a larger scale in the near future. Stay tuned!

Would you like to know more about it Shopping Instagram? Our has a full look at all of Instagram's e-commerce features, as well as information on how to get access to your business Ultimate Guide to Instagram Shopping.

Instagram Small Business Features # 2: Link in Bio

Instagram link in bio is an amazing feature for brands looking to increase traffic through the app and one that is often underused.

The link in your bio is very easy to find and advertise, making it one of the most valuable traffic drivers on your Instagram profile.

And the good news is that it is there Tools out there so you can get even more out of your link in bio.

For example, Linkin.bio by Later This option allows you to turn your entire Instagram feed into a clickable landing page that will be updated with every new post you share.

Plus if you're on one Later for business planyou can even connect your Shopify account to Linkin.bio! With just one click you can tag Shopify products in your Linkin.bio posts so your followers can easily shop for your feed.

Are you ready to get more traffic and sales from your link in bio? Start with Linkin.bio by Later today – it's free!

Instagram Small Business Features # 3: Instagram Live

Instagram Live is a great tool for businesses looking to build meaningful connections with their online community.

In the past few months, the use of Instagram Live has skyrocketed – brands focusing on lifestyle-oriented live broadcasts rather than in-person events.

By bringing people together in this way, companies strengthen their community and show a much more human and authentic side to their brand.

For example, Rotate regularly hosts fitness workouts, Q&A sessions and styling tutorials on her account – adding value to the audience beyond the sale of products.

And the Instagram Live trend is likely to continue. Instagram is releasing several new features that are perfect for businesses on the platform:

Instagram live shopping

Soon, businesses will be able to share direct links to products they can purchase during their Instagram Live broadcasts.

Product links will appear at the bottom of the video stream so users can easily tap for more information or "Add to Bag".

8 Instagram Features To Grow Your Online Business

Tina Craig (@bagsnob) was one of the first to use the new live feature to promote their brand's latest product launches @ubeauty.

Facebook will be testing this new feature this month with select companies on Facebook and Instagram. Further rollouts are pending.

Instagram live badge

If your company is all about the service you offer, Instagram live badge could be a great new way to earn on Instagram.

The concept of "badges" plays off a popular feature in Twitch and TikTok, with which followers can "tip" the creators during live streams. And now this feature is coming to Instagram!

Instagram Jon Youshaei recently hosted a live session to demonstrate exactly how the new feature works:

How to Use Instagram to Support Your Business

The session demonstrated how viewers can purchase a badge during a broadcast and choose from three levels of “hearts” – each with a different price tier.

Youshaei explained why Instagram created this new feature: "Ultimately, you have to make money to be sustainable – so you can continue your passion and turn it into a profession."

Instagram live badge

Viewers can purchase one heart for $ 0.99, two for $ 1.99, or 3 for $ 4.99. It is reported that Initially, hosts get 100% of revenue from selling Instagram Live Badges.

Hosts can see how many hearts a viewer has bought thanks to a visual icon in the chat stream, so you can easily see who is supporting them for a shout-out.

NOTE: Instagram is still introducing Instagram Live shopping and badges. So if you don't have access yet, you're stuck! They should approach you soon.

Instagram Small Business Features # 4: Gift Cards and Grocery Orders

In direct response to COVID-19, Instagram introduced two new features for small businesses: gift cards and grocery orders.

Gift cards are a new way for businesses to sell redeemable vouchers through the app, available through a profile button or a new Instagram Stories sticker.

Instagram Small Business Stickers

While ordering food Provide a new way for hospitality companies to raise awareness of their grocery delivery services.

The new profile button and Instagram Stories sticker will allow you to place orders through Caviar, ChowNow, Deliver.com, UberEats, GrubHub, Seamless, Postmates, Doordash and others.

Instagram Small Business Features # 5: IGTV

IGTV is an incredible channel for showcasing products, interviews, and tutorials – content that really engages audiences and can help build long-term relationships.

And while IGTV is still uncharted territory for many, it is Brands Anyone who has accepted this channel has seen great success.

For example, SilkFred shares quick styling tutorials on IGTV, all recorded on mobile.

8 ways to grow your small business with Instagram

These quick videos are fantastic for showing SilkFred products in action while also showing the faces behind the brand.

Also, IGTV video descriptions can contain clickable links so viewers can easily discover and shop for the products included in your videos!

ICYMI: Instagram will be introduced gradually IGTV ads This allows developers and publishers to monetize their video content. Find out more Here!

Instagram Small Business Features # 6: Polls, Sliders, Questions, Quizzes, and Countdown Stickers

Instagram Stories are a great way to drive engagement and collect customer feedback for your business – especially if you take advantage of the many Instagram Stories Stickers on offer.

From quick polls to fun trivia questions, stickers provide an easy way for your followers to interact with your brand, and they can be a great way to understand what your audience wants.

Here are just a few of the Instagram Stories stickers that are great for business:

# 1: poll stickers

Vote sticker are one of the quickest and easiest stickers for your followers to get involved in, making them a great option for an instant engagement boost.

Customer feedback on IG

Polls are a fantastic way to create more audience engagement, and often the simplest ones work best.

For example, brands regularly share surveys to ask which color product they like the most. This may seem like basic talking points, but this is an extremely effective way of making a more personal connection.

# 2: slider stickers

Emoji Slider Stickers are another easy way to get involved with stories and can be surprisingly versatile thanks to the large amount of emojis on offer.

Not only are they great for a quick mood response, but they can also be used more creatively.

Lush cosmetics Use poll and emoji slider stickers regularly so that audiences can indicate what type of skin they have or what type of content they want to see next.

8 ways to grow your small business with Instagram

This creative solution is ideal for making viewers feel like they are personally involved. This is an effective way to build a loyal and engaged community.

# 3: question stickers

Question sticker have been hugely popular since they were released last year – and for good reason as they're great for encouraging engagement and gathering feedback.

You can easily reply to posts directly from DM or in a new Instagram story such as @asos below:

8 ways to grow your small business with Instagram

Sharing responses publicly this way can be an effective strategy for generating hype – especially if you are receiving comments that endorse your brand or product. It's also a great way to show that you are actively listening to your audience.

# 4: quiz stickers

If you're looking for a quick and fun way to get more clicks from your audience, Quiz stickers are where it is.

Instagram Stories Engagement: Quiz Stickers Later

They can also be a fun and lighthearted way to communicate your brand story or details about a new product launch. For example, you can share a quiz about your company mission or the year your company was founded.

# 5: countdown stickers

The Countdown stickers does exactly what it says on the tin, which makes it a great tool to build hype around an upcoming product launch or event.

TIP: Encourage your followers to tap and set a reminder when your countdown will end to make this sticker even more valuable to your brand!

Save time and get more views on stories by planning, optimizing and Schedule Instagram Stories right from your desktop.

Instagram Small Business Features # 7: Pinned Comments

Pinned comments are one of Instagram's newest features and a great way to set the tone for your brand and community on the platform.

Instagram pinned comments

Source: Instagram

For example, you can pin positive comments that support your products or those that promote your brand values.

By curating your comments this way (Instagram currently allows up to 3 pinned comments on each post), you can divert attention from trolls or spam bot comments – which can hurt your brand awareness.

Instagram Small Business Features # 8: Highlights of Instagram Stories

As mentioned earlier, Instagram Stories are a valuable tool for businesses – and Instagram Stories Highlights are the best way to extend their 24-hour shelf life.

With that in mind, it's a good idea to prioritize the Instagram Stories highlights that are driving the most conversions for your brand.

For example, KOTN has a sales highlight right at the start of her role:

Your highlights are also a great opportunity to strengthen yours visual branding on Instagramhow you can create Includes Instagram Stories Highlights that supports your aesthetics.

In summary, Instagram is full of tools and features to help your business grow.

And as the platform evolves, we expect more and more features that businesses can use to thrive online.

There's never been a better time to get started!

Are you ready to launch your brand's Instagram strategy? Schedule and schedule your Instagram posts in advance with Later – it's free!

Written by

Jillian Warren

Jillian is a content marketer at Later in the UK. She's a lover of London brunch spots and an avid listener of true crime podcasts. You can connect to her on Instagram @ jillwrren.

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