We're in the middle of the year, which means it's a good time to look back and see what worked, what didn't, and which Instagram trends are doing the best!

With so many features, post types, tools, designs, styles, and more, it can of course be difficult to know what's currently "popular" on Instagram.

So that your company is always one step ahead, We present 8 of the biggest Instagram trends of 2020:

Instagram trends 2020

Instagram Trends 2020 # 1: The rise of Instagram shopping

Instagram has always been a kind of shopping destination – even before All e-commerce tools have been started.

But with the introduction of things like Instagram Checkout, where shoppers can buy products on Instagram without leaving the app, and Facebook Shops that enable businesses To build online shops on Facebook and Instagram, shopping has become an even bigger part of the way people see and use Instagram in their daily lives.

Instagram trends 2020

Even though COVID-19 has forced thousands of companies to do shutter operations, shopping on Instagram is live and good. In fact, Instagram has released more e-commerce features in the past few months than it did in 2019!

There are Facebook Shops and Instagram Shop, both announced via Facebook Live in mid-May, Instagram Live Shopping, which is currently beta-tested with a select number of companies, and the announced expansion of Instagram Shopping to other companies and developers in late June … the list goes on!

Instagram live shopping

There are also many shopping features that are in the closed beta and are set to be released on a larger scale this year – such as Instagram Checkout and Shopping from Creators.

Shopping from creators

It's no wonder that companies invest in Instagram shopping! All of these features enable companies to create comprehensive digital storefronts to promote and sell their products directly in the app.

And it's a seamless experience!

According to internal data, 130 million Instagram accounts tap a shopping post every month to learn more about products.

Instagram shop

Shopping on Instagram offers brands a great opportunity not only to influence and inspire buyers, but also to sell to them. If you're an ecommerce brand looking to increase your online sales and haven't started Instagram shopping yet, 2020 is definitely the right year for it.

In our ultimate Instagram Shopping guide, you'll find tips on how to set up Instagram Shopping and turn more followers into customers.

Instagram Trends 2020 # 2: Instagram Live is becoming mainstream

While the COVID 19 pandemic continues to force people to stay inside, some pretty interesting trends have surfaced on Instagram – For example, how suddenly everyone flocked to Instagram Live.

And no, it's not just you! According to internal data, Instagram live views increased by 70% from February to March 2020.

Instagram live

Of course, in the context of COVID-19, the sudden increase in live streaming makes a lot of sense.

Instagram Live Broadcasts are one of the best ways to get in touch with your followers in a direct, transparent and authentic way – especially when real gatherings are not possible.

As brands and developers are looking for new ways to interact with their followers during the suspension, Instagram Live offers a practical, affordable, and relevant way to stay in touch in real time.

Instagram trends 2020

Given this surge in live streaming, Instagram announced several new features for Instagram Live, including one New button to upload your Instagram lives directly to IGTV When you're done, you can watch live broadcasts on the desktop and support businesses and developers with Instagram Live Shopping and Instagram Live Badges.

While both shopping and badges are still in closed beta, we expect them to use even more Instagram Live in the coming months.

Instagram live badge

There's no question that hosting a virtual event is a great way to provide your audience with a valuable service or entertainment that you can attend. This can work wonders to build brand loyalty and trust.

You can also use your Instagram Live strategically to promote your paid products or services Use the built-in features of Instagram Live to redirect traffic back to your website.

Are you looking for tips on how to communicate via social networks during COVID-19? Read our guide here.

Instagram Trends 2020 # 3: IGTV takes center stage

IGTV has been on the rise for some time, but 2020 is the year in which the long-form video platform takes center stage!

Part of this can be linked to the improvements Instagram made to IGTV last year, such as: Users to their cross-promotion IGTV videos on Instagram and provides support for vertical and horizontal videos.

Another important factor that will further increase usage is this Developers can now make money from IGTV with ads!

Instagram Monetization: Make Money With Instagram

This is great news for the platform as it is the first Since it started in 2018, time creators have been able to make money directly from IGTV.

According to InstagramThe 15-second IGTV ads are served on IGTV by a select group of partners and advertisers in the United States to further expand worldwide.

Look out for ads from brands like IKEA, Puma, Sephora this week as they will be the first IGTV ads to appear along with other test partners.

Popular creators like Avani Gregg and Salice Rose will be among the first to test the new monetization feature, with a broader international release in the coming months.

But even if you're not a creator, IGTV is a great channel for Reach new target groups, increase your engagement and even win leads!

That's why so many brands create content for IGTV – like Lululemon, Bon Appetit and Mejuri.

We even started our own IGTV series called Screen time with later Here we summarize the top trends, cultural moments and social media news of the week!

Influencer marketing on IGTV is definitely a trend that we expect more from in the future. And while many brands are starting to switch to IGTV, it is definitely not yet overloaded – that is, it is a great time to get started with the platform and play your video muscle!

Don't forget to tune in, subscribe to the series and never miss the latest social trends Screen time with later!

Instagram Trends 2020 # 4: Show your support for important causes on Instagram

In recent years, social media channels such as Instagram and Facebook have developed into a place for organizing political and social movements – a trend that will surely have grown in 2020.

Take the Black Lives Matter movement. In protests around the world, Instagram has become the platform for discussions about and combating racism.

The same applies to Pride. Last June, over 5 million people gathered in New York City to celebrate world pride while commemorating the 50th anniversary of the Stonewall riots.

But with social distancing to combat the spread of COVID-19, Brands, corporations, charities, and organizations took on the challenge with numerous innovative movements to bring pride communities together, even though they're separate.

These are just a few examples of a growing trend in social media. Nowadays, more companies and influencers feel comfortable showing support, raising awareness and starting a positive conversation about topics and issues that are most important to them.

And with a multitude of new social media functions – like Instagram Live Donations, Facebook and Instagram messenger roomsand the worldwide launch of the Instagram Stories Donate stickers – – There are more ways to make your celebrations and protests virtual.

Instagram trends 2020

Instagram Trends 2020 # 5: Take over memes

Memes are very popular on Instagram – how very, very popular.

But for a long time they were reserved for meme accounts – – Instagram accounts that exist for The only purpose is to create and share memes like @fuckjerry, @ladbible and @mytherapistsays.

Instagram trends 2020

But that's starting to change.

In recent years, brands and companies have also started jumping on the meme bandwagon and breaking away from the highly curated feeds of 2018 instead of something more authentic and much funnier.

It was really just a matter of time. Memes should be assignable, relevant and highly shared, so that they are perfect for increasing engagement and even increasing product interest.

Instagram trends 2020

To take @Ritual for example. The modern vitamin brand often publishes fun, pop-culture memes that demonstrate their ethos and brand values ​​- and at the same time involve the audience in a reliable way.

The same applies to @hims. They often share playful memes that keep their audience entertained draw attention to your product in a peripheral device Path.

These are just a few ways companies can use memes on Instagram! Keep in mind that while they're fun and versatile, it's important to stay on top of the brand with the Instagram memes you've published.

Ready to jump on the meme train? Read our guide to using Instagram memes to increase your engagement.

Instagram Trends 2020 # 7: Instagram Challenges

From #FliptheSwitch to #TrickShot to #DontRush, 2020 was the year of social media challenges – and not just on Instagram! TikTok was also very important in driving the challenge trend.

But the biggest driver was … quarantine life.

As more and more people stay home to smooth the curve, the challenges of social media have increased to avoid boredom and have fun with friends and family.

In fact, challenges were so popular that Instagram created its own Story challenge sticker to streamline the process of giving and receiving nominations for challenges!

Now when you see a challenge you want to take part in as you scroll through your friends' stories, you can join right away by tapping the sticker.

Instagram challenges

This brings you to Instagram stories Camera where you can record your challenge and then nominate a few friends.

While challenges are best for regular users, we've also seen many brands participate (and initiate) in Instagram challenges.

Take the design app @over. Your monthly #OverDesignChallenge fits your community of design enthusiasts perfectly while increasing awareness of the app's creative editing and design tools and features.

Brand based in LA @cultgaia jumped on the trend with their # cultgaialetsdance Challenge.

For each dance video published on Instagram, CultGaia pledged a $ 25 donation to the No Kid Hungry charity.

Whether you're just participating in a challenge or starting your own, Instagram challenges are a great way to keep boredom at bay and keep your followers entertained!

Read our guide on how to use Instagram challenges to grow your fan base!

Instagram Trends 2020 # 8: Brand AR Filters

Since Instagram opened Spark AR Studio in mid-2019, the platform has been swamped by artists and designers who create their own unique effects for Instagram stories. And the results were pretty amazing!

In case you don't know, Spark AR Studio is an augmented reality platform for Mac and Windows that lets you create AR effects for mobile cameras. Think of it like Photoshop or Sketch, but for augmented reality.

Until last year if you wanted to submit your own Custom AR effects on Instagram Stories, they had to be included in the closed beta program … but now everyone can create and submit effects!

And one of the biggest trends that come out of it are branded AR effects.

Instagram trends 2020

Take @summerfridays for example. The skin care brand has several AR effects, which you can access directly via its Instagram profile:

Instagram trends 2020

There are many reasons why AR can be a powerful marketing tool for companies – but one of the biggest has to do with freedom of creativity.

There are innumerable uses for the technology: cosmetic brands can use AR to virtually make their followers try on, furniture brands can use AR to show what their products would look like in people's homes, and fashion brands can use AR, to virtually create dressing rooms where people can try on shirts, sunglasses or entire outfits to see how they fit their shape and style.

Instagram trends 2020

Regardless of whether you have decided to create your own AR filter for your brand or to integrate one cool existing AR effects It's a great way to expand your account.

Check out our Spark AR Studio guide for tips on using AR effects for business!

Hopefully this Instagram trend report has sparked some creativity and you feel ready to improve your feed aesthetics and experiment with new content for your audience.

Did we miss something? Let us know which Instagram trends you see in the comments below!

Plan all of your Instagram games and challenge content Later – it's free!

Written by

Benjamin Chacon

Benjamin is a content marketing strategist at Later and recently performed a transplant from Toronto. You can follow his everyday life on Instagram @benjaminchacs.

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