eLearning is the new reality for social media training in 2020
Social media companies rely on people with unique skills that didn't exist over a decade ago. Even experienced offline marketers find it difficult to master the challenges of social media marketing. Marketing agencies must ensure that their employees are properly trained.
In the past, agencies often trained their employees in a traditional office environment, although technologies were available that made remote work possible. The COVID-19 virus has forced them to switch to distance learning and working. There are signs that this will be a permanent change for social media companies around the world.
Social media companies will be training their employees remotely for the foreseeable future
For many people, two of the most obvious signs of COVID were the closure of kindergartens and schools, colleges and universities, and the cessation of personal training for companies and businesses. This closure of learning and training facilities has led to a paradigm shift in methods for education and professional development. This has not affected social media agencies as much as other companies, but they have been affected to some extent. Some of them were still heavily reliant on personal workplaces, which created a new dynamic when the disease appeared.
They have adapted well and see the potential of a job that relies more on eLearning. This can change the future of social media training, but there are still some problems to be solved.
Although much of the world has introduced social distancing, educational needs have not ceased and employees still need to develop their skills. This includes workplaces that their employees have to train for complex tasks such as social media marketing.
To meet this need, e-learning was introduced on an unprecedented scale.
What is e-learning?
For the average person, e-learning can mean “learning through learning at home using computers and courses on the Internet” or for any learning in which the content is provided electronically. But even though both are true, they don't give the whole picture. E-learning, as described in a separate definition, is:
“A learning system based on formalized lessons but using electronic resources… While lessons can take place in or outside of classrooms, the use of computers and the Internet is the main component of e-learning. E-learning can also be described as a network-capable transfer of skills and knowledge (whereby) the provision of education to a large number of recipients takes place at the same or at different times. "
E-learning is a structured learning process and can consist of many different types of content – online lectures, audio recordings, simulations, videos, quizzes, activities and even games. It can be provided via the web browser interface or via e-learning solutions such as apps.
The Association for Talent Development states that e-learning is divided into two categories: asynchronous and synchronous:
- Asynchronous e-learning is carried out at the learner's pace, i.e. H. It is self-directed and self-directed. Learners usually take the e-learning element (usually a course) on a computer (laptop, desktop, etc.). Asynchronous e-learning can include pre-made or pre-recorded content such as lectures, videos, text and other visual elements, but can also include more interactive aspects such as quizzes, simulations and games.
- Synchronous e-learning, also known as live online training or virtual classroom training, is conducted by teachers and carried out simultaneously with other learners – everyone is randomly geographically distributed. This training typically uses a web conference or virtual classroom platform (such as Adobe Connect or GoToTraining) that offers features such as slide or screen sharing and interaction tools such as chats, queries, and on-screen annotations.
The ATD states that e-learning offers several advantages compared to traditional methods. These are divided up as follows:
|advantage||Asynchronous e-learning||Synchronous e-learning|
|Taken at any time||Yes|
|Can be cheaper||Yes||Yes|
|Reduced time away||Yes||Yes|
|Train scattered groups||Yes||Yes|
|Can be more personalized through branching or adaptive learning||Yes|
|Enables global collaboration||Yes|
The growth in e-learning
E-learning is not new – it has been growing in popularity since the early 2000s, particularly due to the development of MOOCs (Massive Open Online Courses). However, due to the requirements for physical distancing since the beginning of COVID, the scope of e-learning provision has increased significantly. Educational institutions had to move their entire curriculum online, which required the rapid development and deployment of e-learning solutions. This has not only happened in Europe and North America: More and more courses worldwide offer e-learning or at least e-learning elements, with universities from Namibia to Jordan using all e-learning.
But how does e-learning develop?
E-learning development services
One of the results of the expansion of e-learning – not only in recent months but in the past decade – has been an increase in the professionalism of both the platforms used and the content offered. As with many aspects of online content and delivery, creating e-learning solutions – regardless of whether specific content needs to be compiled or an e-learning app needs to be created – is often best performed by companies that Learning are specialized. Development of learning applications and provision of e-learning development services. These companies work closely with specialists (usually the customer who wants to create a specific project) to create a software package that can deliver the content to the desired audience in the required manner.
Many aspects must be taken into account, for example: Which content must be conveyed? Are there already existing platforms that need to be integrated? What is the likely hardware and software profile of the user? What is the status of the telecommunications network that the target user must use? What is the praxeology of the course? In which languages must the content be offered?
A specialist company for e-learning solutions can answer these and other questions and create an e-learning app that is tailored to the needs of customers and users. With the expansion and growth of e-learning solutions around the world, providing high quality content is critical for education and professional development providers.
Social media companies will continue to train their employees remotely in 2020
The government block has caused many companies to remotely train their employees. Social media companies are no exception. In fact, they are among the companies that are leading this trend. This trend has proven successful and is likely to continue long after the end of the COVID 19 crisis.