In the first part, Eli Feldblum and I talked about the good old days. He left a company he co-founded and is now with Search Interactions. He does a lot of proactive reputation management for emerging names and brands.
Now he's all corporate and professional, and he's "matured" and our industry has matured and grown up. This is a good thing for the industry, he said. And now, unlike some old days, there is real value in search engine optimization. The old days weren't like that and there was a terrible user experience in search and on the web – now it isn't.
SEO matured because Google forced us to mature. We talked about a few examples of how to examine Google search results and then fight back. All of this meant that we had more experience in our careers.
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Forum discussion on YouTube.