Instagram has introduced a new format for sharing curated, scrollable content: Instagram Guides.
The new feature gives users an easier way to share and use helpful recommendations and tips in an easy-to-digest format.
Are you ready to learn everything you need to know about Instagram guides? Let's get in right away!
What are Instagram guides?
Guides are a brand new way to share and consume content on Instagram.
They allow users to follow a curated flow of posts with comments – great for step-by-step guides, tips, and recommendations.
First, Instagram enabled the guides feature for a select number of health and wellness advocates. Endeavoring to provide resources for people facing problems due to the COVID-19 pandemic.
But now this feature is being introduced everything User:
You asked for it and it happened. We are expanding our guide function. That means you can now curate and share products, places, and posts that you love, no matter where you are. pic.twitter.com/hupLQOKzKn
– Adam Mosseri @ (@mosseri) November 17, 2020
Note: If you don't have access yet, you're stuck! It should come to you soon.
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How to make an Instagram guide
To create your first guide, tap the plus sign in the top right corner of your profile page and select “Guide”.
From here you can choose from 3 different guide formats:
- Places: Recommend places in your city and beyond
- Products: Recommend your favorite products
- Posts: Recommend posts you've created or saved
Each format is tailored to the needs of a creator. For example, posts allow you to curate a thread of Instagram posts (that you have created or saved) with custom headings and comments.
This is a really versatile format that you can use to share inspiration, tell stories, and provide advice or guidance.
Products can only be used to curate products that are available on an Instagram store.
This is a great tool for a brand or business looking to add extra context or comment to their shoppable products on Instagram. It also opens up new opportunities for influencer partnerships as anyone (including influencers and brand ambassadors) can use this tool to compile a list of recommended products.
Places are perfect for sharing your location recommendations, from city guides to restaurants and cafes.
Where can I find Instagram guides?
To access an Instagram guide, visit a creator's profile page and select the new guide icon under the Feed tab:
From here you can view all of the guides that a creator has approved, similar to how the IGTV tab works:
Instructions can easily be shared with Instagram Stories or other users by tapping the paper space icon in the top right corner of the screen:
This new feature is currently available through the Instagram Explore pageas well as directly via a user profile.
Instagram guides offer a completely new way to curate and consume content on Instagram. They open up huge opportunities for storytelling and e-commerce in the app.
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Jillian is a content marketer at Later in the UK. She is a lover of London brunch spots and an avid listener of true crime podcasts. You can connect with her on Instagram @ jillwrren.