For patio furniture content, you’ll want to share your blog on Facebook and Pinterest and keep it under 1,000 words.

3. Guest Post in the Right Places

Guest blogging is effective, but you need to choose the right outlets. Just because all your competitors publish content at a specific website, that doesn’t mean your audience actually reads it.

The question then becomes, how can you figure out which media outlets your audience follows? Influencers come in handy here. Even if you aren’t trying to forge business relationships with influencers, it’s still smart to follow them because your audience does.

Influencers can unlock all kinds of insight about your audience’s content consumption.

Since most of the patio furniture content takes a DIY angle, it would be worthwhile to check out some YouTube influencers.

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