This week, Jess Budde, Greg Finn and Christine "Shep" Zirnheld cover all the headlines in digital marketing before you sign out for the vacation weekend.
Facebook will prioritize the original reporting
Facebook announced that it was updating its news article algorithm to prioritize the original reporting.
If many articles on a specific topic refer to an article as a source, Facebook would identify that article as an original report.
The social media giant also announced that in an effort to promote transparent authorship, it will prioritize articles that list a reporter in the byline over articles that don't.
Organic Google Shopping listings can now appear in the main search results
Google started displaying organic shopping lists on the Google.com Shopping tab earlier this year. Organic shopping lists are now displayed in the most important search results.
These free entries are displayed in the Knowledge Panel, which is provided via product feeds in the Google Merchant Center and not via structured data from websites.
This change distinguishes the product lists in the Knowledge Panel from other product information in the SERPs. This new feature will be fully implemented by the end of the year.
Bing gives details about how they rate content
Bing has released new guidelines for webmasters that list the parameters used to rank content in search results by importance.
The third item on the list for relevance, quality, and credibility is user engagement.
This parameter shows the click-through rates, bounce rates and the interaction of the user with the website after clicking through in the search results.
Google is changing the label of desktop ads for shopping ads
Instead of a "sponsored" ad label, users will shortly see the "Ad" label, which already indicates what shopping results are ads on mobile devices.
Other brands are signing up to boycott Facebook ads
Prominent brands such as Coca-Cola, Ford and Levi join the boycott of Facebook ads in July as part of the "Stop Hass for Profit" campaign.
Keith Aldrich gives a spicy look at Google Ads bid estimates. Somehow it doesn't seem fitting to get 4 more top impressions for an additional $ 800 CPC.
I'll just leave this here … #ppcchat pic.twitter.com/64jlqAR4nh
– Keith Aldrich (@keithaldrich) July 1, 2020
ICYMI, the CCPA is now officially in full force.
If you need a refresher on how this affects your ads, David Hermann has a helpful Twitter thread to break them down.
Reminder, CCPA comes into effect TOMORROW. If you run FB ads, you will find that CA Targeting's performance will decrease.
Why? FB limits the data you receive from me and other Californians like me.
– David Herrmann (@herrmanndigital) June 30, 2020
Then we will answer your burning questions about digital marketing during our flash round:
- Who shows ads in local company profiles?
- What is the difference between "Google Search Keywords" and "In-Market Keywords" in Google custom audiences?
- When did voice search begin to decline?
- Where can job seekers seek support on social media?
- Why retailers may see an abandoned influx of shopping carts from buyers named John Smith.
- How to view Google Analytics data in Search Console reports.
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Many thanks to our sponsors!
- Ahrefs – An all-in-one SEO toolset that gives you the tools you need to place your website on Google and get a lot of searches.
- Opteo – Helps Google Ads managers automate time-consuming manual tasks so they can spend more time on high-level strategy and creative work.
Selected image source: Cypress north