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All freelancers need a freelance portfolio. It is important to have a place where potential customers can be told whether your work is suitable for their needs.
A well-presented portfolio will convince new customers of the value you can add to their business. You also look like a reliable and trustworthy service provider. Best of all, it doesn't take much – or much time – to build a freelance portfolio through one of these free websites!
Tips for a strong freelance portfolio
Use your freelance online portfolio to show what you're doing. If you can't show customer samples, make them! Starting with "spec" examples is still a great way to demonstrate your talents.
Show them the strategy behind the project
The project itself can look spectacular, but the customer wants to see how you solve problems. So make sure that each piece of your displayed work gives a clear and thorough answer to the following questions:
- What is the problem we are trying to solve?
- How do we know that's a problem?
- Do we know that the problem has been solved?
Add a memorable introduction
Every great portfolio has a strong section about me. Here you introduce yourself, talk about what you do and how you can create value for the people you work with. This part is most likely the first thing the customer looks at. The stronger your impression is, the more likely it is that you will start browsing your work with a positive attitude. Everyone loves authenticity, so don't be afraid to show personality!
Use recommendations or testimonials
What better way to show how great and easy it is to work with than to hear from someone else? If you can convince your current customers or former colleagues to give you a written recommendation, do it anyway! Testimonials are almost like product reviews. You create more trust and security for your customers.
Choose the right platform
The average person waits less than 3 seconds for a page to load before completely closing the entire website. Make sure you choose an effective platform that allows pages to load quickly!
Apart from the loading speed, there are many things to consider when choosing a package to build your website. There are several options to choose from depending on how much experience you have with websites and what kind of freelance work you do.
WordPress is one of the main players in the area of content management. While not primarily geared towards digital portfolios, you can create a robust website with a variety of themes, designs, and pages that you can customize to your liking. This is a great option if you want complete control over your portfolio and design layouts. It is also perfect for demonstrating different skills as it offers multiple pages. You can start a website for free. However, for more updated offers, they offer a personal rate of £ 3 per month and a premium, business and e-commerce subscription with higher fees.
Wix is great if you want to drive traffic to your website. Similar to WordPress, Wix offers great flexibility in customization with over 500 templates available. The online pages can be loaded quickly and offer an optimized display for all devices.
It's also perfect for novice website builders who get high customer ratings and ease of use. Wix provides step-by-step guidelines for search engine optimization and allows you to add meta tags to your images to improve online visibility and traffic.
Another great free alternative is Jurno Portfolio. In contrast to WordPress and Wix, the customization options are limited to 6 topics. You can add links to your published work, write directly to the platform, or upload offline content (e.g. PDF files). Other useful functions are the creation of various websites and integrated analyzes.
With Jurno Portfolio, you can see how many visitors you had, how long they spent on the platform and where they came from. In addition to Google Analytics, it also includes Sumo Me, which offers advanced engagement tools such as: B. Newsletter subscriptions.
Behance is one of the most widely used portfolio websites with millions of UX designers and artists. It is a user-friendly platform and also provides access to a network of like-minded people. Once you've created a project or a list of upcoming projects, your followers can give you feedback and support your work.
You can also link the portfolio to your social media accounts and track the number of people who have viewed and liked your work. Behance is part of the Adobe Creative Cloud, which has a monthly premium subscription. However, a free version with more limited options is available.
If you focus on writing and design skills aren't your strong suit, Muck Rack is easy to use and is exactly what you need. This platform automatically compiles all your work and creates the layout for you.
You can customize your biography and remove or highlight certain parts. Muck Rack is also a free media database for journalists and PR professionals who can see, share, comment or tweet your work. In this way, you can become more well-known and network with industry experts.
More tips for freelancers
A freelance portfolio is just one of many parts of a successful career. In these articles you will find more tips on how to work as a freelancer!