When is the best time to post on Instagram?

The short answer: It depends where your followers are!

Later recently analyzed 12 million Instagram posts and found that The best time to post on Instagram is between 9am and 11am EST.

But this may not be the best time to post Your Business.

Each Instagram account has a unique audience with followers in different cities, countries and time zones Find your personal best time to post on Instagram.

Below we explain how to find your best time to post on Instagram and break down the best times for each day of the week:

best time to post on instagram

When is the best time to post on Instagram?

To find the best time to post on Instagram in 2021, we analyzed 12 million global Instagram posts from accounts with 100 followers to over 1 million followers.

Here are the Top 3 World's Best Times to Post on Instagram for each day of the week, shown in Eastern Standard Time:

best time to post on instagram

Here is a breakdown of our results for quick reference:

  • Monday: 6 a.m., 10 a.m., and 10 p.m. EST
  • Tuesday: 2 a.m., 4 a.m., and 9 a.m. EST
  • Wednesday: 7 a.m., 8 a.m., and 11 p.m. EST
  • Thursday: 9 a.m., 12 p.m., and 7 p.m. EST
  • Friday: 5 a.m., 1 p.m., and 3 p.m. EST
  • Saturday: 11 a.m., 7 p.m., and 8 p.m. EST
  • Sunday: 7 a.m., 8 a.m., and 4 p.m. EST

While these are the best times to post on average, if you want the most engagement, your best bet is to find your personalized best times based on your unique audience.

Timeliness has always been an important factor on Instagram, but on new Instagram algorithm.

Now that Instagram is prioritizing "new" content in users' feeds, the best way to get your content ahead of your followers is to post it when most of them are online and scroll around the app.

That way, you can actually hack the algorithm to increase your reach and get more likes and followers!

Want to learn more about how to find the best time to post on Instagram? Check out this short video tutorial:

How to find your best time to post on Instagram in 2021:

Here are some tools and features you can use to set your personal bests for posting to Instagram:

  • The best time to post later The feature automatically calculates your top 7 posting times on Instagram, so you can plan in batches and post easily
  • Instagram Insights can help you identify your top time zones and when most of your followers are online
  • Tables can be used to track your publishing experiments and measure your progress

If you want to skip the experiments and get straight to the good data, you'll love an Instagram marketing platform Later can do the job for you!

As we just mentioned, later Best time to post feature automatically calculates your 7 top booking times based on your top performing posts over the past month:

If you are on one of the Later business plansYour best times to post are automatically highlighted on your weekly content calendar, making it very easy Schedule your Instagram posts when your audience is most active.

Other ways to calculate your best time to post on Instagram

The "Best Time to Post Later" feature is the easiest way to calculate your optimal booking times, but it is not the only one. A few other options are highlighted below:

Option 1: Find your top time zones and see when your followers are online

When it comes to the best time to post on Instagram, it is important to think about the time zones of your Instagram followers.

The best thing you can do to find your optimal Instagram post time is to research your audience using Instagram's native analytics tool, Instagram Insights.

Instagram insights

Instagram Insights gives you everything you could want: you can see where your followers are, their gender, their age, and most importantly, when they are most active on Instagram.

Note, however, that you will need to access Insights Set up an Instagram company profile or a Instagram creator profile.

One of the added benefits of Switch to a creator profile is that you also get access to that Instagram Creator Studio Dashboard, This is where you can find valuable audience insights, including expanded data, when your followers are online.

Best time to post on Instagram: Creator Studio

Creator profiles also get access to growth information and discovery data:

Best time to post on Instagram: Creator Studio

If you are on one of the Later paid plansyou can also track important findings about your followers directly in your later dashboard Later Instagram Analytics.

With Later's Instagram analytics, you can Track key insights about your followers including age, gender, location, languages, and more.

Best Time to Post on Instagram: Instagram Analysis Later

These types of metrics are perfect for fine-tuning your content strategy!

For example, you can use your audience data to determine your top time zones and find out when Your followers are most active on Instagram right from your desktop.

You can also use Later's Instagram Audience Analytics to track when your target audience is most active on Instagram and then use that data to optimize your post times.

best time to post on instagram

Once you have a clear understanding of your best times and days to post on Instagram, it is easy to schedule your posts at those times!

Option 2: experiment with booking times and measure your progress

If you'd rather fill in the numbers yourself, you can create a spreadsheet to keep track of how much engagement you get when you post at different times on different days.

Start by choosing five different times during the week.

For example, if you find that your followers are most active between 5:00 PM and 9:00 PM EST, Schedule your posts to appear at 5, 6, 7, 8 and 9 a.m.

In your spreadsheet, keep track of how many likes and comments each post received, as well as the date and time you posted it.

best time to post: experiment

For the following week, switch the timing of your posts for each day. For example, if you posted at 5:00 p.m. on Monday in week 1, you would post at 6:00 p.m. in week 2.

best time to post: experiment

It may take a few weeks, but you can use this information to choose the best days to share with specific networks based on your own audience, as well as the times that are best for receiving traffic on those specific days.

best time to post: experiment

Other factors to consider:

Different target groups are of course active at different times, so there is no hard and fast rule for the best time to post on Instagram. However, there are some general rules to keep in mind:

# 1: The Instagram algorithm takes into account the topicality

As we mentioned earlier, Instagram is algorithm gives more weight to the time something is posted.

So does this mean the chronological feed is back? Not exactly.

Instagram has adapted its current algorithm in such a way that, among other things, very old content does not constantly appear in users' feeds. In principle, priority is given to newer content.

best time to post on instagram roles

There are a number of Factors that affect the Instagram algorithmThis includes how much engagement a post receives and how long users spend viewing it.

With the recent change, Instagram has essentially shifted the importance (or weight) of these factors so that the time people post has more of an impact on what appears on your feed.

# 2: Scheduling your posts can bring you more engagement

We have already covered this to some extent. If you post when your audience is most active on Instagram, the more likely you are to drive engagement for that post. But did you know that Instagram engagement has a compounding effect?

If a post gets a lot of likes, comments, and saves, this engagement will result in Instagram placing your post higher up in users' feeds and possibly getting a spot on the Instagram Explore pageThis, in turn, could lead to an even greater commitment to your contribution.

It's a cyclical process: higher engagement leads to more visibility, which leads to higher engagement, which leads to more visibility. But it all starts with you posting on Instagram.

# 3: post for your most active time zone (s)

If your primary audience lives in a specific region like California, consider the Pacific Standard Time (PST) time zone. If the majority of your followers are in New York City, you should post on Eastern Standard Time (EST) as well.

But what if your followers are scattered around the world? Experimentation is ideal here!

Also, keep in mind that if you have followers in North America and the UK, you may find that posting at "odd" times in your time zone (like midnight PST) works fine for you, as it's 8am in London, England is in the morning.

Want a quick guide to the best times to post worldwide? He later teamed up with the influencer marketing platform Fohr to Analysis of influencers' posting habits and trends for the future.

After analyzing thousands of influencers and their posts, they discovered these key posting times around the world:

When is the best time to post on Instagram?

Of course, you still need to find your personalized booking time, but you can use their results as a starting point!

# 4: Finding the Best Time to Post Also applies to IGTV and Instagram roles

IGTV and Instagram roles are also affected by the Instagram algorithm. It is therefore a good idea to post these videos at the best time as well.

best time to post on instagram roles

Since Instagram stories live for 24 hours, posting your stories at your "optimal" times isn't all that important – though it doesn't hurt!

# 5: Post more outside of working hours instead of during the day:

In general, the best times to post on Instagram are lunchtime (11 a.m.-1 p.m.) and the evenings (7 p.m.-9 p.m.).

Instead of posting while you're at your desk, Schedule Instagram posts during the working day so you don't have to worry about your free time!

# 6: save your important posts for weekdays:

The differences are small, but the average Instagram engagement varies by day.

For example, B2B companies can get more engagement during the week while their audience is at work, while bloggers get more engagement on the weekends when their audience is more free to read their posts.

Here's how to plan your best time to post on Instagram

Now that you know when your Instagram audience is most active and how to get the most engagement based on your audience's activity, you need to take the final step Schedule your Instagram posts for your personal best times to post on Instagram.

There are many reasons for that You should plan for Instagram posts in 2021, but one of the main reasons is that you can consistently post content at your best times to post on Instagram.

A great way to ensure that you are posting regularly when your audience is most active is to use Later Quick Schedule Tool.

Quick Schedule lets you create your own Instagram queue based on your best post times.

You only have to choose your booking times once and then you can easily save yourself time by dragging and dropping posts into your calendar, which is then automatically scheduled for your best times.

Instagram is an incredible channel for companies to use to achieve their marketing goals. In 2021, however, it will no longer be enough to only post content when you feel like it.

By planning and planning your posts in advance to get the best time to post on Instagram, you can increase your engagement, drive traffic, and gain new followers and customers!

Let the Later algorithm find the best days and times to post on Instagram for your audience!

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Written by

Benjamin Chacon

Benjamin is a content marketing strategist at Later and recently performed a transplant from Toronto. You can follow his everyday life on Instagram @benjaminchacs.


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