4 outsourcing hacks to optimize your Pinterest content outreach strategy
Few traffic sources are comparable to Pinterest. The fast growing social network is one of the fastest media to generate traffic. Because Facebook algorithms prioritize sponsored posts over organic content and Google makes it difficult to rank websites, smart marketers turn to Pinterest to capture new traffic. They are particularly interested in reaching women with Pinterest, as 83% of women between 25 and 54 are on the website.
While Pinterest is arguably the easiest website to earn traffic from, it's still a lot of work. You have to generate a lot of content before you can see results. Most marketers eventually outsource their content creation to get faster results.
Outsourcing can be a great way to scale your content marketing efforts on Pinterest. However, it is likely that you will face a frustrating learning curve that can be stressful in the early stages. Fortunately, there are some very helpful steps you can take to ensure that your outsourcing approach works more effectively.
You'll get a lot more out of your Pinterest campaigns if you put a team together. A survey found that 28% of marketers use Pinterest, but their results vary. Those who outsource strategically tend to perform better. Here are some proven outsourcing tips to help you get the most out of your Pinterest marketing efforts.
Use reliable training methods
The biggest hurdle you have to face is training your contractors to create the content you need. You can't always expect them to know exactly what you need, even if they have extensive Pinterest content creation experience.
There are various e-learning applications that you can use. You may want to try Sumasoft support to develop an application that can instruct your virtual assistants.
Use only high quality outsourcing channels
There are more outsourcing sites than you can imagine. Some of them have a wide range of talented professionals who can help you immensely. Other websites tend to attract unqualified marketers who do not offer the quality services you expect.
You need to be selective when outsourcing websites. You should avoid hiring virtual assistants and content creators on Fiverr and other low-tier websites. Upwork is a reliable outsourcing platform, but you have to take care when hiring contractors.
One of the advantages of platforms like Upwork is that you can assess the quality of contractors based on past performance with other employers. However, these functions are only useful if you use them.
You have to pay close attention to the ratings and reviews of other employers. You should also see how many other customers you have worked with. In general, it is best to only work with contractors who have worked with at least 15 other customers, so that you have a decent sample of reviews for review.
Use Pinterest ads to test the performance of different creatives
Pinterest is definitely a numbers game. You can create 1,000 pins and find that 10 of them control almost all traffic.
You cannot predict with absolute certainty which pens will stand out. Some Pinterest images seem great and don't stand out, while others go viral, which you wouldn't expect. However, you can maximize your chances by determining which types of pens get the most traction in your niche.
Before you spend a small fortune paying a virtual content creation assistant for your Pinterest account, you should find out what type of content works best for your audience. One of the cheapest ways to do this is to use Pinterest ads.
The problem with using fully organic traffic is that engagement metrics aren't a perfect indicator of the quality of your PIN. Sometimes otherwise great pins don't go viral simply because they were published at the wrong time. Other pins may not get much engagement as they were shared if your account is new and does not have enough followers.
Pinterest ads ensure your pins get more attention. Quality needles you advertise should get the reception they need to go viral.
Check out back trunks for feedback and insight
Tailwind is one of the best advertising media for Pinterest marketers. The most popular reason why marketers use tailwind is to use the planning tool. Tail wind trunks are also very helpful.
You can use tailwind trunks to share your content with similar publishers. These publishers can provide great feedback on the types of pins you release and the pins that worked best for them.
You should use this information and share it with your virtual support. This ensures that pins are created that are proven to be successful on other boards in your niche.