Marketing guru Gary Vee predicted the rise of TikTok. He was right – and it's no secret TikTok is staying here! It has grown from relative obscurity to followers and users from around the world.

This means that companies have the opportunity to apply through the platform. How do you promote your brand with TikTok?

Here are our tips for using TikTok for business:

1. Gain likes

When you post a video on TikTok, your viewers have an opportunity to "Like" the video. The higher the number of likes, the greater the likelihood that your video will be promoted to other viewers.

Promoting your brand with your videos means more viewers will know about your business. If you want your brand to be a TikTok influencer, getting “likes” must be the focus.

2. Original content

As with all social media platforms, there is a lot of copycat content. However, your social media strategy needs to focus on creating original content for TikTok.

Focus on what makes your brand unique and what can be expressed in a minute. If you find that TikTok videos contain too many similar topics, then you should avoid the topic altogether.

This doesn't mean you should never jump on trends. But if your videos are too similar to others, your viewers will get bored.

3. Hashtag Challenges

The best trend to follow is the “hashtag” challenges. These challenges are created by the most popular TikTok influencers. Any TikTok user trying these challenges can make sure they get more views.

It's best to spend a day looking at the most popular hashtag challenges. Make a shortlist of which is best for your brand. Once you find these challenges, you'll want to quickly post a video that follows the challenges.

If you postpone the release of this type of video, interest in the challenge will eventually wane. Never wait more than 2 days to post a video following a popular hashtag challenge.

4. Music, text and effects

You want to make sure your videos have music, text, and special effects in them. These are 3 elements that will interest your viewers in your videos. They keep an eye on these elements.

Think about how music can improve the mood of your videos. For example, are you trying to use the video to create a sense of urgency? If you have a product or service to sell, this may be your goal. You should choose music that has an exciting mood.

Your text and effects must complement the subject of the video. The text should be short and grab your viewer's attention. Effects should also improve mood, but not be overused.

How to use TikTok for business

Now you know the best tips for using TikTok for business. By following these 4 tips you will create dynamic content and build your followers on the platform.

As your following grows, you're sure to see more leads for your brand.

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