4 reasons why search engine optimization can help you achieve your business goals
Are you on a business trip? Did you take the plunge to achieve your personal and professional goals by starting your own business? If you are, congratulations. The path to entrepreneurial success is exciting, fulfilling, but also a lot of work.
For this reason, optimization, especially search engine optimization (SEO), can be helpful to achieve your business goals. You probably have a business website. Regardless of the industry and / or niche you choose, SEO is a must for growth and success.
Optimization not only directs more traffic to your website, brand, products and / or services, but also the need to spend this valuable marketing budget on online advertising. This can have a significant impact on your business results.
Still on the fence about optimizing for your business endeavors? The following reasons that may help you achieve your business goals may be worth considering. Let's dive in
1. Optimize to increase brand awareness
This is one of the main reasons why optimization can help you achieve your business goals. As an entrepreneur, it is difficult to get your name and brand known. The process is known as building brand awareness. This can be done quickly by optimizing your online business.
Why do you buy from certain brands? Most likely because you are familiar with them. Does Nike make a better shoe than Reebok? Not really. But you probably have a preference because of an increased sense of brand awareness.
In order to grow as an entrepreneur, whether you make shoes or have a personal online brand, you have to optimize to increase brand awareness. This can be accomplished by focusing on popular keywords for your industry.
2. Increase traffic to your website using optimized keywords
Through optimization, you can increase brand awareness and even increase awareness. This can be done using keywords that are popular in your industry. However, this serves a different purpose when it comes to achieving your goals. You can use the same keywords to drive massive traffic to your website.
Let's say you have a professional coaching brand and your goal for 2020 is to double website traffic. With industry keywords that are easy to evaluate on Google SERPs with reasonable monthly searches, you can easily achieve this goal.
With a robust list of 20 keywords, you can create websites, create landing pages for services such as “professional online coaching” and create weekly blogs. This will direct more visitors to your website and increase the likelihood of visitors converting.
3. Optimization also makes Google happy
Yes, you are sure to create content and work with people. However, you must also make Google happy if you want users to discover your business online.
By using important technical SEO tactics, you can make Google happy and put your website, brand, products and / or services online in front of more eyes. For example, the speed of the website is a ranking factor for Google. If your website doesn't load in three seconds or less, a user will cancel it and Google will acknowledge it.
You can check the speed of the website using Google's PageSpeed Insights tool. Other technical SEO tactics are:
- Have a mobile friendly website
- Create and optimize your sitemap
- Fix 404 errors
- Optimize internal links
- Place picture-alt text in pictures
- Optimize images for loading speed
4. Optimize entrepreneurial success in social media
Many believe that optimization only applies to websites, landing pages, product and / or service pages and blogs. This was the old way of thinking, but the optimization has spread to social media.
Social media is part of everyday life, and if you don't tweak to win in social media, it can severely affect your ability to achieve your business goals. First, you need to know where your target audience is on social media. Which social networks are more popular with your audience?
Once you know the social media channels you can focus on, get creative and provide great content that will attract followers. Video content is a must when it comes to increasing your social media followers. Just make sure you offer actionable, informative video content.
You also need to take advantage of hashtags. For example, if Instagram is a top choice for your target audience, you can use industry-oriented hashtags to draw more attention to the popular social media channel.
Ready to optimize for success?
The above 4 reasons why optimization can help you achieve your business goals are just the beginning. You can look for better ways to grow your business online, but the points above will definitely get you in the right direction.