High quality video content is a great way to professionally showcase products in an ecommerce store. AI Multiple, a B2B digital research firm, found that video content increases the likelihood of website visitors buying a product by 64-85% compared to static images.

There are many ways to edit your videos for free. Free video editing software has become increasingly popular over the past few years, and the benefits of the programs keep evolving.

Nowadays, you can create high quality, engaging video content that can be converted without paying the high sticker price of popular software. If you're unsure of ecommerce product videos or where to put your money, the free video editing software is a great place to start experimenting.

Is free video editing software as effective as paid tools?

Paid doesn't always mean better. Free video editing software has come a long way since its inception, and the latest platforms are incredibly versatile.

Many paid tools have impressive free versions so you can use your favorite software without paying a subscription fee. This is a great way to test content types and find out the design direction for your videos.

Paid tools with free subscriptions

These free versions allow you to test paid products and see how they work. If you are a beginner, there are tutorials and walkthroughs to get you started.

That being said, there are many free tools with the same or greater editing options than paid tools. It's important to find out what features you're looking for, whether it's shorthand, DIY social videos, product references, online ads, or animated clips. Once you know what you need, it will be much easier to find the tool that will fit your verticals.

Using the free video editing software to support your ecommerce website

Video content enables you to display your products in new and inventive ways. Customers appreciate being able to see a product in action. You also want to know what other people think of it. Therefore, posting reviews and demos can be a great way to target these audiences.

Youtube is the second most visited website on the Internet after Google. This shows us that the public is interested in video content and is looking for it every day. It is estimated that users spend nearly 100 minutes a day watching online video content.

So what are these consumers looking for?

The CMO Council, a market research firm, found that 48% of consumers want to see content that reflects products or services they are already interested in. Likewise, 43% of consumers want to see content that gives them clear information about the next steps they need to take to buy.

The free video editing software allows you to talk to this growing population and get your products up the huge sales funnel.

Well-edited videos allow you to show the way your products move, answer frequently asked questions, create your own promotional videos, highlight customer reviews, and give live product demos. This offers your consumers new value that static content lacks.

Do you want to find out how to get started with video marketing? With just a few simple tools, you can maximize your conversions and expand your reach online.

Which features to watch out for in the free video editing software

The free video editing software allows you to create great video content for your ecommerce platform.

There are so many different programs to choose from and even more features to consider.

But don't let yourself be overwhelmed!

The first step is figuring out what you want your content to look like. Do you do short ads for Instagram Stories? Do you create Google ads, Facebook banners or product parts on site? Different content requires different functions. So make sure you know what to look for.

Once you know what you want to create, sorting the noise is easier. Here are some features to consider when choosing your free video editing software.

Choose your video editing ability

If you're new to video editing, it's best to start simply. Choose video editing software that doesn't have too many complex features and that offers you a tutorial. You can also find an online walkthrough that explains the best ways to use the software.

Take enough time to play around with software before your project deadline. These tools can have a learning curve depending on the software you choose. So keep that in mind before you commit.

Video editing Supported formats

Some platforms like Youtube require certain formats to upload content. It's important to research your format requirements before diving into the new software.

If you want to publish your content in 4K or convert it to 720p, this should be included in your content creation planning.

Some free video editing software platforms offer a range of compatibility options while others are very limited. Make sure you read the fine print before downloading anything.

Tools for editing audio videos

Depending on the type of content you're producing, you may want to add audio tracks or musical elements to your videos.

Some free video editing programs support audio mastering, while others don't. You may be able to add audio through a secondary program if you want. However, it is probably better to find software that will do everything you need to get started.

Likewise, the audio tools can be limited to in-program purchases or predetermined tracks. So be sure to choose software that allows you to upload external media if your content so requires.

Title and Subtitle

Title and subtitle are a great way to overlay branding or text. You can also improve accessibility and talk to consumers whose volume may be turned off while scrolling.

Many free video editing software platforms have title and subtitle options. However, you can't export or import these in all of them, and you may need to do some additional research to find a platform that supports advanced text options.


If you want to involve your team members in the editing process, choosing a collaboration support tool is important.

Many of these tools have a limited number of employees. So make sure you know how many people are logging into the software and what role they are contributing.

Best free video editing software

No matter what type of content you want to create, there is free video editing software out there that can make your ecommerce dreams come true.

Keep in mind that there are different apps for mobile, desktop, and even Instagram-specific editing tools. Read the software details to make sure you can use your video on the platform you want.

Adobe Spark

Adobe Spark is one of the most accessible free video editing software platforms. You can add pictures, soundtracks and animations directly to your uploaded videos. You can also edit and share your videos through the app, so you don't have to wait long for long uploads.

Adobe Spark features:

  • Seamless social sharing options
  • Different typographies, animations, images and themes to choose from
  • Content metrics tracking

The free version gives you access to most basic editing programs. You can also pay a premium of $ 9.99 per month.

Adobe Spark free video editing software


Avidemux is great video editing software for beginners. It can be used on Windows, Mac or Linux operating systems and has a clear, simple and easy to navigate interface.

The downside is that it doesn't have as many features as some of the other software platforms we've discussed. That said, if you're just starting out with video editing, this is a good place to start.

Avidemux functions:

  • To cut
  • Coding
  • Filter
  • Audio integration

Avidemux is 100% free.

Avidemux free video editing software


With Clipchamp you can edit clips right in your browser without uploading anything. It is compatible with all file sizes and offers a range of customizable video templates put together by industry professionals.

Clipchamp features:

  • Video editing
  • compression
  • Convert
  • Add audio
  • Add text

Clipchamp is a great option for those who want to edit quickly and easily. While it lacks some of the detailed, professional-grade features that can be useful, it makes up for it by being easy to navigate and learn.

The base platform is free for pieces up to 5 minutes long. Premium plans start at $ 14 per month.

Clipchamp free video editing software

HitFilm Express

HitFilm Express is professional free video editing software that can be used on Mac or Windows system.

HitFilm offers advanced and beginner features that can compete with some of the highest paying platforms on the market. The catch? You'll need to post about it on social media before you can start editing.

HitFilm Express features:

  • Green screen effects
  • Advanced cutting tools
  • Video and audio filters
  • Layers and Masking
  • 3D video support

If you are a beginner, take some time to learn the user interface. Don't worry, there are a number of tutorial videos based on popular Hollywood franchises like Star Wars and Marvel. The videos are fun and you can even learn something!

Hitfilm Express free video editing software


Wave.video is free video editing software for creating branded content. They have a huge library of videos and pictures, as well as a number of different templates that you can add to your video.

Features of Wave.video:

  • Free library of picture and video clips
  • Voice over recording
  • Audio library with 300,000 license-free audio tracks
  • Ad-free video hosting

Wave.video is free for videos up to 15 seconds in length. Paid subscriptions start at $ 8.25 per minute.

Looking for more video editing software options? Check out these 5 video editing tools.

wave-free video editing software

Next steps after choosing the best free video editing software tool

Once you've chosen your software, it's time to get to work!

Depending on the software you choose, your next steps will look a little different.

If you choose to use professional video editing software like Avidemux or HitFilm Express, you will need to upload some of your own before you begin.

If you have product recordings or ecommerce roles, you can upload them to these platforms to cut into shorter clips, add text overlays or branded content, or add audio tracks or music.

If you've opted for simpler software like Adobe Spark or Wave.video, the first thing you can do is select a template and edit it to make it your own. You can also upload product images or videos and then use some of the free in-app features like typography or animation to enhance your video.

Make sure to customize your content for your platform to maximize your content for ecommerce conversions. If you want to show how your product works, a product video is a good place to start. When promoting a sale or discount on a Facebook ad, be sure to pay attention to the size requirements and formatting options.


We understand the importance of video content to ecommerce conversions, but there is no need to pay a high price to create video content.

If you want to generate more ecommerce traffic or maximize audience engagement with fun and creative video content, using free video editing software is a good place to start.

Who knows, with a little practice, you might be the next Spielberg of e-commerce.

How Can You Use Video Content To Grow Your Ecommerce Sales?


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