From Kelly Forst January 4, 2021
Do you want more likes, comments, subscribers and followers? Two AWeber experts explain how you can achieve more virtual engagement.
Can you believe it's 2021?
After the year we've just had, you're probably breathing a sigh of relief, like me.
But here's the thing: the world is more virtual than ever. The ability to digitally connect with people has become incredibly important if you want your business to thrive.
That's why we're looking back at a conversation with Chris Vasquez, Chief Product Officer at AWeber, and Meghan Nesta, Senior Product Manager at AWeber, about interacting more virtually with your audience.
Although this episode was recorded a few years ago, it has never been more timely than it is now.
Why is it so difficult to get involved virtually?
Algorithms, distractions, too little time …
The people are busy. And when you add it all up, the conclusion is obvious: It's not easy to connect with people virtually.
In fact, it takes a lot of deliberate work and dedication.
In this episode, Vasquez and Nesta answer a listener's question about more virtual engagement – likes, comments, approvals, opening, clicks and more.
Want a quick peek before diving in? Here are the highlights.
2:20: Introduction to today's topic: How can you get to know your audience better and get more virtual engagement?
4:00: Treat virtual engagement like a consistent call to action.
5:20: Give an example of the types of engagement you would like. Show your personality and be vulnerable to your audience – you might inspire them to do the same.
8:15: Share something about yourself so that the other person will feel comfortable sharing something too.
8:50: Remove the phrase "email blast" from your vocabulary as it will be very difficult to achieve virtual engagement this way.
10:00 a.m: To have a friend, you have to be a friend.
12:00: Valuable takeaways from Jonah Berger's book "Contagious". How unlocking emotions can promote communication.
19:56: Ask less of your subscribers and instead encourage “micro-engagement”.
20:50: Conduct a survey using email marketing.
10:50 pm: How to test your email without split testing: Treat email like an experiment and formulate a hypothesis. Construct your email around this hypothesis.
25:00: How to get instant feedback and temperature, check your audience with a mood widget.
31:30: If you want to have human conversations, act like a human.
31:45: Look for virtual interactions with your customers in unexpected places.
Want more? You can find marketing ideas in previous interviews
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