In this week's episode of Marketing O'Clock, presenters Greg Finn, Jess Budde and Mark Saltarelli present the biggest digital marketing news of the week.

If you can't hear Spotify, check out the video version of this week's episode on the Search Engine Journal's YouTube channel.

The lead form extension from Google has been redesigned! In the last rollout, a lead form for lead form extensions is displayed directly in the SERPs after an ad with the extension has been clicked.


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This action allows the user to fill out the lead form without having to click on the advertiser's website without leaving Google.

Danny Sullivan, Google Search Liaison Officer, announced on Twitter that passage-based rankings for English-language searches in the US will be available from February 11th.

More launches are expected to begin in the near future, all of which will be reported on the Google Search Liaison Twitter account.

These passage-based rankings only seem to be effective for longer, unstructured content. In addition, the function of scrolling to text is not used for passages.

After seeing the success of other platforms launching similar programs, LinkedIn is now the newest social media platform to access the content creation program.


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The editor-in-chief of LinkedIn, Daniel Roth, tweeted on February 12 about the importance of the developers for the platform. “Creators are the driving force of LinkedIn (… it's them) who often get the ball rolling and come up with original posts, stories, videos, articles, etc .; recruiting new people to follow; Share news and links and explain why they're worth our time. "

The program is currently in a very early stage of development.

Take the week

This week, Larry Chasse shares some of Google Ads' miserable CPA bid suggestions.

Ever wonder "how many people actually click on it"? I just wonder in Google's AI why there is an option at all.

I just caught myself being funny and I saw this with CPC bid amounts etc too. Just some crazy numbers. #ppcchat

– lchasse (@lchasse) February 10, 2021


Next, @PPCGreg on Twitter in our ICYMI segment is spilling the beans on a lesser-known feature in Google Ads that excludes all apps categories with little effort.

In the Ads Dashboard, add mobileappcategory :: 69500 ​​to exclude ALL APP categories (as a single category). Lesser known function .. (h / t @amaliaefowler)

– Greg (@PPCGreg) February 17, 2021

Then we will answer your burning questions about digital marketing during our lightning lap segment:

  • Who in the world has ever thought that auto-replenishing services was a good idea?
  • What is TikTok Shop?
  • Where can I easily manage my negative keyword lists in Google Ads?
  • When will I get my invitation to the clubhouse clone from Facebook?
  • Why is it so difficult to distinguish ads in my SERPs? Oh yeah. Dark mode.
  • How can I get a 1: 1 session with a LinkedIn customer service representative?

Visit the Marketing O'Clock website to subscribe to the show (and our newsletter!) And read all of the articles featured on this week's show!


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Credit: Samantha Hanson


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