In this week's episode of Marketing O'Clock, presenters Greg Finn, Mark Saltarelli and Jess Budde split up the biggest digital marketing news of the week.
If you can't hear Spotify, check out the video version of this week's episode on the Search Engine Journal's YouTube channel.
The latest test from Google adds small icons next to search results that, when clicked, display images from the listed website.
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The Marketing O'Clock team discovered this in the wild and confirmed that this works not just by clicking the icon, but also by moving the mouse pointer over the search result.
Only time will tell how marketers will use this new feature, but many in the SEO community fear that it could negatively impact click-through rates.
With Google's initiative to promote transparency and user control over the ads that appear on Google platforms, a new control for sensitive ad topics has been added to the ad settings.
With this new addition, users can control what types of ads they see. If they want fewer alcohol and gambling ads, they can narrow it down with the click of a button.
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This feature is currently only available to users with a Google Account and will be used in the US for YouTube ads before rolling out globally for Google Ads and Youtube Ads in 2021.
LinkedIn has a new Products tab on Company Pages that is great for introducing products, having conversations with users, and building a positive consumer-brand relationship.
There is a very valuable area on the tab where you can see connections that were considered highly qualified for the product. You can send them a message about the product to get their opinion.
Additionally, there is a sidebar for similar products which is great for hardcore research.
This week's hiring came from Jason Fried, CEO of Basecamp, who … started a literal dumpster fire to make marketing fun.
Buying ads is boring as hell. Doing strange, wonderful, bold things is not. Hear how we almost broke up with our Marketing Director until we decided to take a chance on something completely different that is 100% fun -> https://t.co/CPni3hrX3v
– Jason Fried (@jasonfried) December 15, 2020
Next, Navah Hopkins gives helpful insights into keyword management in Google Ads in our ICYMI segment.
PSA: You now need to remove KWs (instead of just stopping them) if you want to copy and paste an existing ad group / campaign to keep the structure / ad theme.
Thank you # Google🙃 #ppc #ppcchat pic.twitter.com/p6bAgyiBnG
– Navah Hopkins (@navahf) December 10, 2020
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Then we will answer your burning questions about digital marketing during our lightning lap segment:
- Who will be affected by Google's core update for December 2020?
- What did Google rename this week?
- Where should I go to finish my vacation shopping? (TikTok may or may not be the answer)
- When will web stories be available on Google's Display Network?
- Why are all short-form video platforms driving e-commerce?
- What would a full-size giraffe look like next to my precious magnolia tree?
Visit the Marketing O'Clock website to subscribe to the show and read all of the articles on today's show.
Selected image source: Cypress North