When you update to Google Chrome, certain pages are highlighted with the label "Quick Page". It depends on whether they provide a good user experience.

Google's definition of a good user experience means that all metric thresholds for the core web vitals are met or exceeded.

If the Google benchmarks are met, users will see the label "Quick Page" when they long press a link in the Chrome mobile browser for Android.

This allows users to verify that the page they are trying to visit is fast, responsive, and stable.

Google Chrome for highlighting fast pages on mobile devices

“To help users discover great browsing experiences, we're excited to announce that Chrome will highlight high quality user experiences on the web, starting with flagging quick links from the Chrome for Android link context menu. This change will be introduced starting with Chrome 85 Beta. "

The Fast Page label is assigned based on real historical data.

If the url or similar urls have been historically fast for other users, Chrome will display the new badge.

Historical data from URLs of a site with a similar structure are summarized

If a page doesn't have enough historical data, Google will evaluate it based on the history of the website's host.

This feature is currently being rolled out in the Chrome 85 beta for Android.

Those who want to try it out today can navigate to chrome: // flags and enable "Context Menu Performance Information and Get Remote Alerts".

When this feature becomes available to everyone in the final version of Crome 85, users will see the label "Quick Page" when in Lite Mode or "Improve Search and Surf" is enabled.

Most websites fail to evaluate the most important web vitals

If this update were rolled out today, less than 15% of websites on the web would be labeled "Fast Page".

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Data from a recent study shows that only a small percentage of websites are optimized well enough to pass a Core Web Vitals rating.

Many websites meet the benchmarks for one or two of the web vitals, but very few pass the scores for all three.

For reference, these are the Core Web Vitals and their corresponding metric thresholds:

  • Largest content color (LCP): Measures the speed at which the main content of a page is loaded. This should be done within 2.5 seconds landing on one side.
  • First Entry Delay (FID): Measures the speed at which users can interact with a page after landing on a page. This should be done within 100 milliseconds.
  • Cumulative Layout Shift (CLS): Measures how often users experience unexpected layout shifts. Pages should maintain a CLS of less than 0.1.

Around 90% of the mobile URLs tested in the study pass the FID assessment. Less than half passed the LCP and CLS assessments.

So, these are the key areas website owners need to focus on if they want to get the Quick Page label in Chrome.

Even more important is the upcoming update of the Google algorithm, with which Core Web Vitals are converted into ranking signals.

However, this update won't be released until 2021, so SEOs and website owners have plenty of time to prepare.

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With Chrome 85 already in public beta testing, the official launch may not be too far away.

Source: Chromium Blog

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