Google is expanding its support for black-owned businesses with an update to Google My Business and the announcement of two new initiatives.
Businesses in the United States with a verified Google My Business profile can add a black property that everyone can see.
In addition, the attribute will be added to Google’s digital literacy training programs offered to black business owners as part of a $ 300 million commitment to support underrepresented entrepreneurs.
Google begins its first group of 12 startups through the Google for Startups Accelerator for Black Founders.
You can find more information about each of these announcements here.
Black attribute in Google My Business
With this update for Google My Business Profiles, Google wants to make Search and Maps more inclusive.
By adding the attribute, Google Search and Maps users can see that a business is black and expand their support by making a purchase, rating, and recommending it to others.
Here's what it looks like for users in search results:
Google doesn't just make this known with a simple blog post. Efforts are being made to ensure that as many black-owned companies as possible are aware of this update.
"To publicize Black's new attribute, we have partnered with Black Chambers, Inc. (USBC). With 145 black chambers of commerce and 326,000 members across the country, USBC provides guidance and advocacy to help black business owners through Strengthen resources and initiatives. "
Google and the USBC will also offer training for black-owned companies to improve their presence on Google through the use of digital tools.
Digital skills training for black owned companies
Google is adding the black business attribute to the training program offered as part of the "Grow with Google Digital Coaches" program.
Digital coaches offer black and Latinx companies in 11 cities in the US, including Atlanta, Chicago and Detroit, free mentoring, networking and workshop opportunities.
Google for Startups Accelerator for black founders
Google extends the possibilities for supporting black entrepreneurs through Google for Startups.
The accelerator is specifically designed for companies that use technology to meet today's greatest challenges
“The class includes entrepreneurs like Guy Asaad, founder of Clerkie, a company designed to help Americans reduce their debts. This includes Melvin Hine, founder of Upswing, which is dedicated to improving the online education system, and Ashley Edwards, founder of MindRight Health, which offers digital psychosocial services for young people. "
These 12 founders will be trained and supported by Google and industry experts next month.
The training focuses on technical challenges, company growth and external investment opportunities to help these entrepreneurs reach the next level.
According to Google, today's updates are part of a company-wide effort to support black-owned companies with products and meaningful partnerships.