Google has been teasing us for some time with new performance metrics designed to replace or complement the insights from Google My Business. You will now see a new section on the Google My Business dashboard that says, "Your metrics will be moved to a report with a new look. Searches will appear, and more metrics will be added in a few months."

Here is that notice in Google My Business:

When you click on it, you'll get the new metrics showing you customer interactions through calls or messages (or both) and how people are discovering you on Google Maps and Local i.e. H. The search terms. The latest Google My Business Insights shows website visits and direction requests, but not in this view.

This goes back about six months, which is three months longer than current coverage.

Click for full size

Please refer to this help document for more details.

Hat tip to @ henryh954 for recognizing that last night.

Forum discussion in the Twitter & Local Search Forum.

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