Google has updated its help documents to explain that there is now a limit to which video providers can be displayed with the UI for important moments in Google Search. It's available for all YouTube videos based on adding a video description and now a "small group" of video providers at this point.

Update: Danny Sullivan said this has been changed to not only limit access to this feature to YouTube, but to open it up for more. Danny said, "We are now trying to make this widely available when relevant, regardless of the video source." He said, "No specific timeframe for launch or warranty, but I would expect it to be in weeks rather than months." Please see below for more details. I will post another story later when this opens further. At the moment, however, this was mostly just a change in the technical documents.

Google wrote that if your video is hosted on your website, you can add clip structure data to your VideoObject to help Google understand the important points in your video. But now, "this feature is currently limited to a small number of vendors." And Google is currently "not accepting new providers".

Google started rolling out this video interface in October 2019 and has made numerous changes to the key moments user interface since then. Now, however, Google is limiting which video providers can benefit from this expanded and richer results interface.

Google's Lizzi Harvey, who updates many of these types of help documents, answered a few questions on the subject:

I think that should clarify. Google tries to enable key moments automatically without you having to take any additional action. However, there are ways to help Google understand which points should be used specifically (through markup or in the YouTube description).

– Lizzi Harvey (@LizziHarvey) March 30, 2021

The documents for the clip markup are still active. Anyone can implement this markup if they want (you may not see any effect by searching as it is still a limited thing).

– Lizzi Harvey (@LizziHarvey) March 30, 2021

So if you implement the clip markup, you probably won't show up in search anyway.

However, YouTube videos are displayed by simply adding content to the video description.

Forum discussion on Twitter.

Update: A bit more details on what to expect from Google here in the near future:

For your information, here is an example of how it works for videos from a non-YouTube source.

– Danny Sullivan (@dannysullivan) March 31, 2021


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