Google has published a new content policy in its Google Posts help documents that specifically prohibits companies from including phone numbers in the content of their Google Posts. Joy Hawkins posted on Twitter, "Google makes it clear that phone numbers are not allowed in Google My Business posts."
Google Posts will appear in your local knowledge area in Google Search, and this is a great way to share messages with customers. However, you will no longer be able to share a message and include your phone number in this Google Post.
This new policy is called "Phone Stuffing" and Google wrote: "To avoid the risk of misuse, your post content must not contain a phone number. You can make your phone number available on your company profile or on your website."
Google said that "instead, you can add a 'Call Now' button to your post that uses your verified Business Profile phone number." Yes, this is what this function looks like, which was introduced in July 2018.
I'm not sure if I'm a fan of this change, but it is what it is …
Forum discussion on Twitter.