A few weeks ago, the SEO industry couldn't stop talking about stop words. SEMrush published a list of "SEO stopwords" and the community started buzzing. Google's John Mueller even replied on Twitter, "I wouldn't worry about stop words at all. Write of course."

Stop words in arithmetic are words that are filtered out before or after processing data in natural language. But Google and other search engines are a lot smarter these days when it comes to stop words. In fact, I doubt they even filter them out, they probably use them to better understand sentence meaning. We heard Google talked about this with RankBrain, BERT, and other natural language processing techniques over the years. Google itself stopped displaying stop word notifications in search results in 2008. Google notified the searcher that certain stop words were ignored because Google may no longer have ignored them as part of your query. Here is a screenshot I posted on Search Engine Land of how Google displayed these stop words in search results:

As Google's John Mueller said, "I wouldn't worry about stop words at all. Write of course. Search engines look at much, much more than individual words." To be or not to be "is just a collection of stop words, but stop words alone don't do it justice".

I wouldn't worry about stop words at all. write of course. Search engines look at much, much more than just single words. "To be or not to be" is just a collection of stop words, but stop words alone don't do it justice.

– 🍌 John 🍌 (@JohnMu) February 6, 2021

I agree with that. I mean it's 2021.

I agree with Bill and Dawn. I'm sure Google used the words and no longer just ignored them. So they are probably not "stop" words anymore.

Presumably much more has changed with the advent of the contextual natural language ML. Many of these "stop words" are adhesives that hold the context together. Plus, & # 39; The Who & # 39; not the same as & # 39; who & # 39; so no doubt the entire unused stop word is probably out of date

– Dawn Anderson (@dawnieando) February 6, 2021

Forum discussion on Twitter.

LEAVE A REPLY

Please enter your comment!
Please enter your name here