Google's Danny Sullivan said it won't be a massive change when the Page Experience Update is released. It could gain importance over the years. But at the beginning Danny said, "It shouldn't be that we flip some kind of switch overnight and there is a massive change."

He posted this on Twitter based on what he said the other day at the Google Search Central Live event.

As a reminder, this update will be released in May 2021 and SEOs are talking about it a lot, but most SEOs don't think it will be a big change.

Danny said Google "normally" doesn't roll out this type of (e.g. speed, mobile-friendly) rollouts that are massively rolled out. "And also that things are relative," said Danny.

At the start, Danny said it won't be massive, but Danny added, "It could become a more important factor over time than a first start as a great page experience becomes more common for pages." "But also, and as we have said over and over, it is one of many factors," he added, and those factors include factors of relevance. And Google said when this hit the market that relevance will still come first over these other factors.

Here are the tweets:

I said it shouldn't be like we flip some kind of switch overnight and there is a massive change. Rollouts of this type (e.g. speed, mobile-friendly) have usually not worked. And also that things are rather relative …

– Danny Sullivan (@dannysullivan) February 24, 2021

With Page Experience, this could become a more important factor over time than a first start, as great Page Experience becomes more common for Pages. But also, and as we have said again and again, this is one of many factors: https://t.co/9halYfBgi3 pic.twitter.com/nbvGpxquxp

– Danny Sullivan (@dannysullivan) February 24, 2021

Yes, not the "Geddon" with which Danny Sullivan and Search Engine Land named the mobile-friendly update a long time ago.

so no geddon? : P.

– Barry Schwartz (@rustybrick) February 24, 2021

Danny liked the tweet by the way.

Forum discussion on Twitter.

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