I'm seeing some early signs of another update to the Google Search ranking algorithm – it's early, but the chatter is picking up and some of the tools are already detecting the fluctuations and tremors in search results. Yes we had some rest this week but it has been very busy for the past couple of months.

The last unconfirmed update we reported on was on March 11th which, in my opinion, lasted until March 14th or so. But then it subsided and it has been quiet for the past five days, which is unusual for Google in 2021. The whole of 2021 was very busy with ranking fluctuations.

First, let me share some of the new Chatter WebmasterWorlds:

Right now you're noticing strange behavior with competitive keywords. The keywords switch from page 1 or 2 to non-rankings and stay there for at least a few days, although they have been ranked second for a year. Other keywords are not affected, just a few specific keywords. Some are gradually recovering, others have not yet started (but it may be too early). Has anyone seen big differences again today? In fact, this whole week has been crazy about traffic changes – hot and cold day in and day out. So the indexing of this URL seems to be back to normal. Absolutely bizarre. Terrifying that they can take away such a page for a whole day. At least I can work as usual again.

In the past 24 hours, I have also received complaints about indexing issues that may not have anything to do with it.

The tools are showing the first signs of changes in the search results – bigger changes than the rest of the week.

SEMRush:

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Cognitive SEO:

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SERPMetrics:

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Mozcast:

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Accuranker:

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RankRanger:

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I'll look through the weekend again, but we'll have a core update soon, no?

To keep you up to date, there were some updates this past weekend that haven't been confirmed again and then on January 7th and 8th, January 12th, January 27th, February 8th, February 17th, February 20th, February 24th and February 24th unconfirmed Google updates reported February 25th, 26th and 27th, March 2nd and 3rd, and then again this weekend, March 6th and 7th or so and March 11th . Let's not forget the start of passage indexing on February 10th.

Are you seeing any big changes today?

For your information, John Mueller from Google with his funny tweets:

(Also, I don't know anything about search rankings. I'm just having a little fun.)

– 🍌 John 🍌 (@JohnMu) March 19, 2021

I think your thought falls under the "we're always making changes" area. Sometimes small changes can have a big impact. I'm sure (and hope) we've made a number of changes this week, but I'm not aware of anything large enough to cause large fluctuations.

– 🍌 John 🍌 (@JohnMu) March 19, 2021

Forum discussion at WebmasterWorld.

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