In this week's episode of Marketing O'Clock, presenters Greg Finn, Mark Saltarelli and Jess Budde split up the biggest digital marketing news of the week.
If you can't hear Spotify, check out the video version of this week's episode on the Search Engine Journal's YouTube channel.
Do you think that google always has the answer for everything? Sometimes that's not quite the case.
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Google is committed to filling these knowledge gaps with Question Hub. This is where publishers can submit their website content for unanswered questions from Google.
Searchers can tell Google that their question was not answered by Google search results and it will be sent to Question Hub.
Google originally launched Question Hub in India, Indonesia and Nigeria. Now US publishers and content creators can take advantage of this unique product!
YouTube accounts for 11% of all videos on Google News and is causing a sensation in the news media world.
In comparison, CNN, the second most popular news video source on Google News, only accounts for around 2.1% of all news videos, reports John Shehata of NewzDash.
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The Marketing O'Clock gang has their guesses as to why YouTube is popping up so often, but one thing is for sure – if you want to rank it, YouTube is a great place!
This week's recording was made by Kirk Williams, author of Ponderings of a PPC Professional. Like most marketers, he's stunned by the inherent imbalance Google Ads has when it comes to new and exciting updates and the retention of the data we can see in our accounts.
Automation ≠ data loss. We shouldn't have to choose between supporting automation + exciting changes in marketing technology and losing access to critical data. Those two things can go together and someone who has a concern: Losing data doesn't make them a Luddite. #ppcchat
– Kirk Williams @ (@PPCKirk) January 6, 2021
Next up, on our ICYMI segment, Amy Bishop and Harrison J Hepp give us some insightful tips on what it really takes to become a full-time freelance marketer.
Yesterday @HarrisonJHepp posted a getting started question for someone considering FT freelancing. We had a great convo. I remember a few years ago I didn't know where to start, so I wanted to share a few high-level notes here for anyone else who might be curious about #MarketingTwitter
– Amy Bishop (@ Hoffman8) January 4, 2021
Then we will answer your burning questions about digital marketing during our lightning lap segment:
- Who will take over Facebook's new Product Guy?
- What do radishes in tutus have to do with AI?
- Where did all the likes on my Facebook page go?
- When did Google Partner status become such an issue?
- Why can't all data reports be so colorful?
- How can I make sure I get the right bottle of whiskey?
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Visit the Marketing O'Clock website to subscribe to the show (and our newsletter!) And read all of the articles featured on this week's show!
Selected image source: Cypress North