There are some SEOs telling Google to roll back the December 2020 Google Core update. The truth is, this response often occurs after every single core update. Google's first response from John Mueller was "nah, sorry" when asked if he would like to undo it. But then he thoughtfully replied why he shouldn't undo it.

Here's the funny answer:

No sorry 🙂

– 🍌 John 🍌 (@JohnMu) December 22, 2020

Now for the thoughtful part …

John says that there are tons of really great websites out there these days that want to get the top positions in Google search:

I suspect there are very few real spammers, a few lazy and / or completely lost people, and a lot of well-intentioned people. The problem is that there are well over 10 decent websites / people per topic. Even without great websites, they're never all on page 1. …

– 🍌 John 🍌 (@JohnMu) December 22, 2020

This wasn't the case on the internet 10 years ago. Searchers expect more, and there are more sites out there doing better things every day:

This is very different from 5-10 years ago when the big names weren't all online and users were happy to find something that had the words on the page. Expectations and competition are much higher now and they are evolving.

– 🍌 John 🍌 (@JohnMu) December 22, 2020

Google's recommendations are not only true, but remain valid from algorithm update to algorithm update:

If we bring in our general recommendations, it's not that we are too lazy / scared to tell people the truth. It's just that these recommendations hold true regardless of the current algorithm, and we are guiding future changes with similar thoughts. And changes will continue over time.

– 🍌 John 🍌 (@JohnMu) December 22, 2020

Searcher expectations are now higher than years ago and Google is constantly improving.

… because our users and your users have high expectations. They wouldn't be satisfied with simple word matches, they expect to be able to "talk to the machine" and get something sensible and trustworthy in return. We are far from perfect. It's a challenging problem.

– 🍌 John 🍌 (@JohnMu) December 22, 2020

Therefore, Google continues to make changes to optimize improvements. Some of these changes are clear, such as: B. HTTPS, website speed, key web vitals, mobile friendly, etc. But not all changes are as clear and direct.

… and while we can do our part better, websites also need to evolve to meet user expectations and needs. Sometimes we can be explicit (speed / core web vitals are going in that direction), often there just isn't a simple change, no meta tag that makes a site significantly better.

– 🍌 John 🍌 (@JohnMu) December 22, 2020

Yes, when a website gets hit it can be frustrating, but often it's not one thing, but many little things that the website needs to do in order to improve:

I realize that when a website is sane and has strong negative changes in its search (I see these regularly in my office hours) it is very frustrating and we spend a lot of time making changes understandable, but often it is nothing Certain things, but quite a few little things.

– 🍌 John 🍌 (@JohnMu) December 22, 2020

Then they talked about Jarring against subtle changes over time, which I covered earlier here:

I am torn against suddenly; I've suggested that in the past, we spread the effects over months to reduce the jarring. But that also makes it harder to learn from others, and if our quality team believes change is good, why not show it to everyone sooner?

– 🍌 John 🍌 (@JohnMu) December 22, 2020

Forum discussion on Twitter.

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