GR0 discusses the demographics of today's social media platforms
from David | November 26, 2020
Social media has grown rapidly in recent years. What started out as a way for family members and friends to keep in touch has quickly become one of the most powerful marketing tools in the world. Therefore, for those who want to take advantage of all that social media has to offer, it is important to work with trained professionals like the team at GR0. By hearing what professionals say about social media, companies can reach their target market more effectively. This way they can gain a competitive advantage.
Facebook: The standard carrier for social media
The most popular social media platform in the world is of course still Facebook. Facebook has slowly bought out many of its competitors such as Instagram. On average, Facebook has almost 2.5 billion people accessing its platform every month. Facebook remains the most popular platform for adults. Almost 90 percent of people between the ages of 18 and 29 use Facebook regularly. On the other hand, more than a third of those over 65 also use Facebook. Hence, there's a nice mix among its user base. The average person on Facebook spends 35 minutes a day using the platform. Gender usage is fairly evenly distributed and the vast majority of people access Facebook through their mobile platform.
Instagram: a fast growing platform
Recently, Facebook bought Instagram. Instagram is designed to help people share photos and videos. Instagram continues to grow every month and 1 billion people access this platform every month. There are 500 million people who use it every day. Instagram's user base tends towards younger groups of the population, with two thirds of people between the ages of 18 and 29 using this platform regularly. Most people who use Instagram or women; However, this platform is also becoming increasingly popular with men. Almost three quarters of all businesses in the US have a profile on Instagram. The vast majority of Instagram users say they use this platform to discover new services and products.
Twitter: The communication platform
Twitter has made it possible for people to reach almost any company or person at the touch of a button. Because of this, Twitter has become a popular platform for customer service reps. There are many companies that use Twitter to handle customer complaints and respond quickly to them. There are more than 330 million people who use Twitter every month. Twitter is evenly split between men and women. On average, users spend between 3 and 5 minutes on Twitter per session. Twitter is becoming increasingly popular with businesses as they use this platform to gather feedback from their customers. That way they can better meet their expectations.
Use social media marketing to reach the target market
These are just a few of the most popular social media platforms available today. With billions of people regularly accessing social media, businesses get access to an almost unlimited customer base. At the same time, companies that try to appeal to everyone are not targeting anyone at the same time. It is therefore important that everyone understands the demographics of those who regularly use social media. This allows companies to tailor their social media marketing tactics to meet the needs of their consumers.