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You are already doing so much for your company. How do you manage your online reputation successfully too?
You can do it and do it well. However, if you already manage a lot, the best thing to do is to outsource it to an ORM or an online reputation manager.
Your online image can determine how long you stay in business and whether your profits increase year after year. The problem with this is that you cannot always control what customers say about you online, even when a harmful business accident becomes apparent.
To help you achieve your best image, I have reviewed online reputation managers and done extensive research so you don't have to. Finding the best ORM for you is easy when you know exactly what you need.
The top 4 options for online reputation management
- Go Fish Digital – The best ORM for managing reviews
- Reputation Rhino – Best for Individuals and Small Businesses
- Reputation Resolutions – The best ORM for crisis management
- Big Leap – The best for SEO and content management
How to choose the best online reputation management for you
Unfortunately, there is not a single "best" reputation manager who fits every company like a glove. If it were, this guide would not be needed.
Different ORMs offer different services. This may mean that some are better than others at crisis management, online monitoring, online review management, SEO focused branded content strategy, or even providing lawyers to stand up for you.
Are you first building a new online reputation from scratch? Maybe you are trying to improve a negative reputation? Or are you proactive and invest in maintaining a good one?
You need to determine where you are on your reputation management journey. Then you can think about a few factors that can further refine your search.
Company size and type
Your company size generally correlates with the size of your reputation. Of course, the larger and more diverse your sales channels, the more work you have to manage how you look online.
The size of your business can also determine the amount you want to invest in ORM services. Some questions to consider are: What is your estimated current business reach? What types of sales channels do you sell or publish content through? Are you a service-oriented company, organization, or an e-commerce business?
When choosing the ORM that is best for you, there are a few important questions to consider before proceeding. Unless your business is a complex one, you don't need an expensive ORM that specializes in litigation, video removal, or a team of skilled lawyers.
Your marketing strategy will also dictate the type of online reputation management you will need.
Do you primarily sell through a content creation strategy? Do you sell on multiple ecommerce platforms? Is your business big enough to sell through on-air advertising? Do you already have a strong social media presence that is driving sales?
Another way to narrow your search is to outline how you primarily reach your customers. Failure to do this can have an impact on how well your ORM can produce results.
Long-term crisis management
Think about your company's future and its reputation. Sure, at some point you may need to put out a reputation fire that caught you by surprise asap. Or maybe you are just starting out and want your name to appear in a positive light in the short term to generate more sales.
But do you have a long-term plan for dealing with reputational crises that will be inevitable in the future?
This determines which ORM can achieve your short term or long term goals. Each is built differently to meet your business goals, as we'll see later in this guide.
The different types of online reputation management
There are tons of reputation managers out there offering many of the same services. But most of them fall into three main types. Most reputation management companies provide initial analysis and general monitoring of the current status of your reputation.
After that, they become a little more specific in their specialization.
Crisis management usually takes more than one one-off approach to managing a brand's reputation. You may need more than just removing pictures, burying negative reviews with positive, or generating positive content.
How an ORM deals with a crisis can mark the difference between a company that survived through that crisis and one that suffers those losses and ultimately closes its doors.
ORMs dealing with crisis management typically approach them from all angles, which means employing a long-term strategy for reputation management and additional costs.
Online review management
Online reputation management, which specializes in managing negative reviews, is great for service-minded businesses and e-commerce businesses.
Those awful product reviews you first read on a product you find online? With the right ORM, they can either be removed with their own tools and contacts or given positive reviews over time.
Businesses with reviews on Yelp, Amazon, or on their own store fronts can benefit greatly from hiring an ORM that is effective at managing negative reviews.
If you're an enterprise-level business that needs reviews removal as part of a broader strategy, consider moving to a more diverse ORM.
ORMs can focus on content creation as a reputation management strategy and surround your business with tons of positive branding.
They don't necessarily have lawyers on hand and call to fight negative media propaganda. However, your laser focus on SEO strategies that will get the best reviews and mentions from you can be worthwhile if you make a great first impression.
This also improves your new and returning customer experience.
A majority of your customers use Google to search for your products or services. If you are a content company, you should make sure that the search results show the best content about you online.
# 1 – Go Fish Digital – The best ORM for managing reviews
I've listed Go Fish Digital as the best review management agency and while that's true, Go Fish Digital also impresses with the option of full service reputation management used by companies like Geico, Ford, and Airbnb.
Go Fish gives you deep insight into your customers' reviews and comments online.
They work closely with major review sites like Yelp to manage negative reviews by lobbying for reviews to be removed on their behalf through their agency tools. They're also working on getting your best Yelp reviews up for more visibility.
They have extensive brand monitoring capabilities and monitor all areas of the internet like Wikipedia and Reddit threads to create a plan of action in your favor.
Go Fish's review management ensures that positive content is made more visible with SEO, copies are customized in public places where you are mentioned, Google auto-complete cleans up, and even positive information about your business is advertised wherever it is Your target audience is located.
As they create results, they keep you updated with a relevant score that you can see on their dashboard.
To be clear, Go Fish is a reputable ORM that will not post false reviews for you. Still, the Yelp Review Management Service is one of their strengths.
Some of the best features for review management are:
- Manage negative Google reviews
- A negative autocomplete is often generated from these checks
- A dashboard that keeps you updated on your brand's daily search results
- Create a strategy for your business to drive the best reviews possible
- Create and submit a strong case to the Yelp team on your behalf for removing negative reviews
For pricing, you need to contact them directly for a quote.
As with most ORMs, their prices change based on the size of your business and the specific services you are looking for.
Contact Go Fish for an initial quote.
# 2 – Reputation Rhino – Best for Individuals and Small Businesses
If you're wondering who exactly needs reputation management, Reputation Rhino's answer is "Everyone". That's why it's the best ORM for solo preneurs and small businesses.
Reputation Rhino is a leading online reputation manager based in New York with clients including Disney, Microsoft and Nestle. They offer a range of reputation solutions for just about every scenario imaginable, including those that are impressively aimed at a person and their personal brand.
Whether you're a doctor, university, hotel, or contractor, Reputation Rhino can help you remove Glassdoor, Yelp, and YouTube reviews, manage social media, and even develop an SEO strategy to get the best parts of your brand place (or yourself) in front and in the middle.
Do you have terrible pictures that need to be removed by Google? You can do that. Do you have to fight libel and personal defamation? Your team of PR specialists can do the same. These are services that an individual or small business may not be able to perform or for which they may not have time.
Your best ORM services for individuals include:
- A personalized strategy to ward off smear campaigns
- Suppress negative online search results
- Adding an extra layer of protection to your privacy
- Eliminate news articles, forum comments, and negative content
As an individual or an SMB, you might be nervous about investing money in an ORM. To help you, Reputation Rhino offers a 30-day money-back guarantee so you no longer have to worry about whether or not they'll get you. If you need a more personal approach to reputation management, Reputation Rhino is happy to work with you individually.
Their prices start at $ 1,000. However, you need to contact them for a personalized package.
Get started with Reputation Rhino and get more information.
# 3 – Reputation Resolutions – The best ORM for crisis management
Unlike other ORMs, Reputation Resolutions is the one-stop shop for crisis management that can work on your behalf within 24 to 72 hours.
A combination of quick response, legal team, a variety of solutions and an experienced professional team makes them the best ORM for corporate-level reputation and crisis management.
Perhaps your business is an established business, but there has been a sudden surge in negative reviews, you are dealing with a handful of loud, angry customers online, or there is negative media propaganda about you. Ouch. Reputation Resolutions has everything you need to solve a crisis.
Here is a brief overview of the most important functions of crisis management:
- Cyber forensic investigation
- Remove news articles
- Removal of court files
- Thorough and ongoing reputation monitoring
- Remove private information
- Unwanted image removal
If you are a small or medium-sized business looking for a management agency to simply deal with negative reviews, Reputation Solutions is not the agency for you.
If you're an established, well-known company in need of comprehensive public relations management, attorneys, or copyright infringement services, Reputation Solutions is the place for you.
To get a price quote, email or call them for a free consultation. They learn more about you and tailor their services to your specific needs.
# 4 – Big Leap – The best for SEO and content management
Big Leap's ORM services are based on one thing: content management. Her award-winning content marketing strategy is focused on burying the negatives and increasing the positives.
This is fantastic news for you if you are looking for an ORM that is all about building customer trust through a long term strategy.
If your marketing strategy is primarily content-based, you're not that concerned about a sudden PR crisis, or Yelp reviews are largely irrelevant to your sales success, Big Leap's confidence-building approach can help you get results.
You first search the internet for every mention of your company. They run social media and search checks, as well as competitive analysis, to get a fuller picture of where your reputation is.
Then they create a positive content strategy that is specially tailored to you through brand-strengthening content and social media campaigns. As they execute their content strategy, Big Leap will regularly report updated results to you.
Some of their best ORM content management features include:
- Brand Name Monitoring
- Content strategy, creation and promotion
- Site optimization
- Constant updates of the workflow when executing the content strategy
Big Leap doesn't publicly list prices, but you can get a quote on their website.
You don't have to suffer from a bad reputation that just seems to be out of your hands. There are many agencies out there who can help you simplify your reputation management once you have reached out to them and established a relationship with them.
In fact, online reputation management agencies can offer many of the same services. But take a closer look to find out what they specialize in. Hopefully this in-depth guide has helped figure out which of the best ORMs can work for you.
Check out each agency on this list and get a quote from the agency that suits you best to start managing your online reputation now.