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Patients become more thoughtful as they search online, as 48% research for more than two weeks before making an appointment. This is just one reason why dentist marketing is such an important aspect. If you're ready to expand your dental practice, you've come to the right place.
Read on to learn more about five great dental marketing tips to help you grow your practice.
1. Meet the community
Getting involved in the community is one of the surefire ways to grow your business. Since the neighbors keep meeting each other, you should want your business to be a talking point.
A dental marketing strategy cannot go without community engagement. Word of mouth can be the best benefit of this type of dentist marketing. When friends or family members ask for a great dentist recommendation, make sure your business comes to mind.
You can get involved in different ways. For example, you can sponsor a community sports team, attend career days at local schools, work with nearby businesses, and more.
2. Have a consistent blog
Marketing to dentists can be tricky as everyone is busy in the field. However, in order to grow your business, you need to keep up with your blog.
Blogs can help a website generate more traffic. This is due to the use of SEO for dentists. Search engine optimization makes it easier for customers to find your company.
If you're wondering how to build a dental practice with blogs, there are some sample topics to count on. This includes new dental services you offer, induction / spotlights for staff, health advice, etc.
3. Have an FAQ page
Part of your dental marketing strategy should be adding an FAQ page. Dentist visits can be scary for some, so people want information about their appointment before they arrive. Dental marketing with an FAQ page reassures patients and potentials.
4. Get more reviews online
Online dentist marketing reviews are important as many review these reviews. If you haven't got enough reviews online or haven't started yet, there is a problem.
Getting started is easy, however. Asking your patients to write reviews is the easiest way to ensure that others have a great experience.
Stop asking yourself, "Is it worth it?" The answer is yes, as more and more people tend to choose a company with good reviews.
5. Create an online booking option
After using SEO for Dentists and other tips to get more traffic, you can further influence the marketing funnel by offering an online booking option. If patients can take the next step more easily, they are more likely to schedule an appointment with you.
Online booking tools are easy to find. Sometimes they even offer built-in reminders for patient appointments.
Entry into dental marketing
If you are new to dental marketing, you can get started right away. It's never too late to attract more prospects and keep your business successful. Get started in dental marketing with these five tips.
Keep coming back for more articles on marketing and more.