It goes without saying that VPN deals are BIG business. But don't just take our word for it!
According to Atlas VPN's VPN Adoption Index, VPN downloads have officially reached 277 million in 2020 worldwide with an adoption rate in the US alone of 12%

That's a hell of a lot of VPN deals waiting to be converted. And with 2021 in full swing, that number is set to skyrocket in the months (and years) to come.

As we race down the digital freeway (at breakneck speed), VPN deals will continue to take the shotgun! With powerful returns and worldwide popularity like no other, VPN is here to stay!

Now you can set up your VPN campaign directly from the Adcash DSP platform and get unprecedented access to the best …

⚙️ Up-converting desktop and mobile supply sources

🦾 Built-in anti-fraud technology

🌱 Automated ROI / ROAS optimization

🎯 State-of-the-art targeting functions and more!

We will make sure that your offers are always up to date, with the latest targeting algorithms, high-end traffic and advanced features. But wait! Who are we? Before we get into the good stuff, here's a short, sharp drop in elevation.

Who is Adcash?

The short version is … we are an online advertising platform for media buyers, affiliates, publishers and advertising networks. Our ads are seen by 200 million users a day, and we're in 196+ countries (including the impossible-to-pronounce ones you've probably never heard of). Worldwide, we work to bring your campaigns to the right audience, and after almost 13 years in the game, we love what we do more than ever.

Right, so back to everything VPN-related! Numbers are always fun and tend to SCREAM !, where words can only whisper. So what are we bringing in month to month (MoM) in terms of VPN returns for our great advertisers? See below…

At this point, you may suspect that we are total VPN geeks.
Good… You are absolutely right! We're head over heels IN LOVE WITH VPN (or rather, the insane conversions this industry keeps bringing in).

During the 2020 holiday season, we therefore decided to test our VPN strategy and run 2x the same BUT different campaigns. One who is geared towards it Popunder Ads and the other too Interstitial.

Related Content: What is a Popunder Ad?

We liked what we saw! And here are our results. Unedited and delivered straight to your digital door for you to use and read for your next campaign. We also have some post-campaign results that we will share with you along the way.

Campaign 1: VPN (with Popunder and CPA Target Bids)

Campaign No. 1 has dug itself into the VPN traffic Popunder as a format and drew its traffic with CPA Target Bidding and a feature. Here are the pre-filled settings that were originally plugged into the platform.

Offer type: VPN

Target region: United Kingdom

Ad format: Popunder (Landing Page)

Operating system: Desktop


Offer: CPA Targeting Bidding (with a CPA target of $ 30)

Target: Arts and entertainment related websites only.

Pop-Under 101 ✏️

Ultimately an effective way to get click-throughs and a top seller worldwide. These ads are more subtle than their pop-up ads. They'll only serve when your audience is done with what they're doing on site and appears in a new tab. You always stay up to date and bring your readership with a fast, easy-to-understand and visually appealing presentation.

Don't you believe us?

Here are 5 reasons why popunders are so effective.

At the end of the two month period, the results began to flow. Here's what came back.

Campaign No. 1 (Popunder) – Results

Note: The following information is based on a number of statistics that do not require manual optimization. Ie. The target CPA bid was used from the start of the campaign to the end.

Campaign period: November 1 to December 31, 2020

Overall impressions: 2,434 168

Total sales: 40

Exchange rate: 0.0016%

Total expenditure: $ 771.09

Total cost per conversion: $ 19.27 (35.77% cheaper than original $ 30 target)

Total Income: $ 1200

Total profit: $ 428.91

Return on Investment (ROI): 55.62%

When the campaign is done and dusted off, you will see a return on investment of over 55% with a 35% + savings on cost per acquisition (from original $ 30)and all thanks to the automated CPA Targeted Bidding function.

Now, at this point, you might have seen it Target CPA bid keep popping up. That's because it's really great!

Let's dig into a quick digression to find out why we used the CPA target bid feature in our two campaigns for the holiday season.

Are you talking to me about CPA target bids ?!

CPA Target Bidding is a new and exciting feature on the Adcash platform that automatically optimizes your campaign's traffic and performance metrics to maximize overall conversions. What does that mean exactly in human language? Good…

  • As an advertiser, you set your initial CPA (cost per acquisition) goal for the campaign you set up.
  • From there, the ultra-fast target bid feature automatically secures lower cost (CPA) for what you are currently paying for traffic.
  • This is done through a series of machine learning algorithms that can be used to determine the best bid for each impression by adapting to changes / fluctuations in traffic performance on the fly. This all happens in the blink of an eye and takes in all the guesswork.

The results? You will always get the maximum number of conversions available for your ad!

To learn more about CPA Target Bidding and a host of other new and improved features, read this handy guide or visit the CPA Target Bidding Support page and learn the ins and outs of this cool new feature.

Go ahead quickly to …

Campaign 2: VPN (using interstitial ads and CPA target bids)

Okay, we've shed a little light on CPA target bidding and why are we going to use them in our two case studies, but why interstitial ads? Why do we like them and why should you care?

Offer type: VPN

Target region: United Kingdom

Ad format: Interstitial

Operating system: Desktop

Offer: Target CPA Bid (with a target CPA of $ 30)

Target: Art and entertainment websites (only)

Interstitial Ads 101 ✏️

Known for their long range and with a fixed delay in exit times up to For 5 seconds. This countdown window ensures that your ads are always seen by the end users. In addition, the formats offer space for eye-catching graphics that are displayed in larger browser windows and attract attention in half the time.

Find out why interstitials are the ultimate cure for banner blindness and increase your VPN traffic with top ad formats!

See Also: Mobile Ad Formats and Mobile Ad Sizes: Basic Guide

Okay, so the same offer. Same goals and bid point, but with a little interstitial ingenuity. With the same target group, let's see what results from the format change.

Campaign 2 (Interstitial) Results

Note: The following information is based on a number of statistics that do not require manual optimization. Ie. The target CPA bid was used from the start of the campaign to the end.

Campaign period: November 1 to December 31, 2020

Overall impressions: 391 736

Total sales: 12th

Exchange rate: 0.46%

Total expenditure: $ 150. 73

Total cost per conversion: $ 12. 56 (58.13% cheaper than original $ 30 target)

Total Income: $ 360

Total profit: $ 209.27

Return on Investment (ROI): 138.83%

OK! It seems that the final audience was more receptive to the offer using interstitial ads in their communications! With a ROI of 138% + and much lower intended conversion costs (originally $ 30), VPN campaigns with an interstitial flare seem to have won the race (at least this time).

All in all, BOTH campaigns were a success and … there are universal rules you can use when creating your own VPN campaign. 🌍

As with most aspects of online advertising (and life in general, I suppose) testing and practice are crucial to getting the best possible result. If you're looking for the ultimate campaign sweet spot, you'll want to keep experimenting.

Break and build and once you figure out what works, stick with it like glue and improve every time!

General tips, tricks, and things to avoid

Setting the Correct CPA Goal ✔️

Setting up a reasonable cost for your end CPA goal is a huge task. Don't be too greedy for the goal, but don't undercut yourself either.

Ultimately, the CPA goal will typically deliver conversions at a lower price than your original cost.


Because the algorithm is SUPER powerful and works 24/7 to save money and increase your end conversions.

So trust it! It won't let you down!

Set your bids higher than you have in the past. If your targeting is correct (and ultimately converts well), you'll get cheaper conversions every time with Adcash CPA Target Bidding!

Assign your landing page to the right offer 💣

So this is important. When putting your landing page together, you want to make sure that you are tailoring it to the right traffic. The above two comparisons were between the arts and entertainment sectors.

But what could you be targeting in your campaign communications?

Find your niche and speak your language. Create high quality, attention grabbing, and ultimately unique landing pages every time, and your audience is sure to follow suit (with the right targeting, of course). And if you're looking for some surefire tips to take your landers to the next level, check out the ultimate guide to optimizing landing pages and learn everything you need to know to knock the competition out of the park.

Set a sufficiently large daily budget 💸

Since the goal (and CPA) is high, an important key to success will be having a large enough daily budget. If you're looking to spend $ 15 a day, your chances of getting adequate exposure and volume are close to zero.

You need to view your campaign as some kind of investment. A place where, in exchange for resources spent, you get your original stake and much more back!

Submit your campaign buy-in to the CPA Target motherboard and let the system work its magic! The algorithm works at full speed to find the VPN traffic with the highest conversion potential.

Once that goal has been found and touched, you must bid according to your found goal.

Opt for site category targeting 🎯

While the Adcash User Interest Targeting feature is an effective and dynamic solution in other industries, it isn't quite the solution for VPN traffic.

The special thing about VPN is that it is undoubtedly universal in nature. It covers a wide range of different niches, regions and industries and is applicable to almost everyone. With that in mind, user interest targeting is just a little too vague for this particular rodeo.

Why not do something? Website category targeting based on available VPN landing pages and services offered.

Blacklist Certain Zones and Whitelist Others 🚦

A safe way to monitor and regulate your inbound and outbound traffic is to proactively and constantly blacklist certain zones (also known as unique ad placements) that have not been converted.

Nobody wants to waste time, energy (and money) on non-converting traffic sources, especially if you are already bidding for $ 30 and counting (as in the case above).

However, once you've made some VPN bids and have enough post-campaign data, you can quickly find and pinpoint the right (and wrong) zones in terms of their full conversion potential.

Create separate CPM-based campaigns per zone to increase and maximize the ROI and profit point of your campaign.

To do this, you want to find out the top of your VPN brands Destination countries / regions So you always know where and how you can use your resources in a targeted manner. Find out if your traffic source includes matching countries so you can understand and convert the resulting volume and potential.

Other than that, the exact same logic and steps apply to your ad format selection.

Now and forward to the future!

Continue! To VPN victory!

After two more successful VPN campaigns have been released and many more are ready and waiting to be converted, the question arises.

What are you doing to take your VPN online advertising to the next level? As I said, we LOVE VPN deals and since we've been tweaking and refining our VPN campaigns day and night from the get-go, we like to think we know a thing or two about it.

Contact Adcash here if you need any help anytime. These will help you acquire the skills you need, from bespoke tips and tasty trends to tweaking hacks and wide-ranging features.

All the best for your VPN win, and see you on the other side of awesome!



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