ICYMI: IGTV Ads are a great way for developers to make money on Instagram.
Last year, Instagram began testing IGTV ads for a number of US developers. IGTV ads are now running to more developers in the UK and Australia – with plans to expand further by the end of the year.
Ready to Start Earning IGTV Ads? Here is everything you need to know:
IGTV Ads: A New Source of Income for Developers
IGTV ads are a new way for developers to monetize their IGTV content.
According to InstagramAds are served when a user clicks on an IGTV video to view it using the preview button in their feed. They are vertical videos optimized for mobile devices and last up to 15 seconds.
Instagram confirmed that the feature will be available to more developers in the UK and Australia in the coming weeks. It is expected to expand into new countries by the end of 2021.
In a statement, Instagram said, "It's more important than ever that developers can use Instagram to grow their personal brands and make a living."
IGTV ads are the newest feature that developers can use to monetize their content on the platform.
Instagram announced in October 2020 Instagram live badge – a way for creators to get monetary "tips" from viewers during a Instagram Live Transmission.
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How Much Do IGTV Creators Make From IGTV Ads?
For developers, IGTV has been a challenging platform to make money (outside of paid) since its launch in 2018 Brand collaborations and Affiliate marketing).
On the flip side, Youtube is packed with monetization options, with popular YouTubers making out everywhere $ 3 to $ 10 per 1000 video views.
However, this is about to change with IGTV ads.
In an interview with The edgeJustin Osofsky, COO of Instagram, announced that those who participate in the IGTV ad rollout will receive an "industry standard". 55% share of all advertising in IGTV, the same rate as YouTube.
This suddenly makes IGTV a much more compelling platform for developers on Instagram who may not previously have had an incentive to share content “for free”.
And how Instagram roles Moving to a widely used feature, we can expect IGTV to have a bigger share of the limelight again – making it a great tactic for IGTV Instagram growth.
IGTV is an incredible channel for longer-form content that digs into details.
It's the perfect channel for showcasing products, home improvement, and tutorials – content that really engages audiences and helps build long-term relationships.
And with monetization options constantly evolving, now is a good time to reconsider your IGTV strategy as a creator.
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Jillian is a content marketer at Later in the UK. She is a lover of London brunch spots and an avid listener of true crime podcasts. You can connect with her on Instagram @ jillwrren.