These weeks Ask an SEO question comes from Marcus in East Yorkshire. He asks:

When I write unique content and post it on my company website, I am also giving the same content to a third party website that points to me through a hyperlink below. Will this affect the potential performance of the content on my site? own website or does it have no influence on it since it is the original source? Or would you recommend posting a new version of the same content to a third party website?

Content syndication can be difficult.

On the one hand, you want your content to be read by as many people as possible.

On the other hand, you want as many people as possible to come to your website.


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If you post your content on someone else's website, you run the risk of them reading your content but never visiting your website.

However, if the content is not on the other website, the content may not appear at all.

It doesn't even take into account the SEO impact of syndicated content.

To answer the question, we need to go to the proven answer to many SEO questions:

It depends on.

Duplicate Content Penalty?

Despite what you may have heard, there is no penalty for duplicate content.

You will never get a manual penalty from Google for duplicate content on your website or for anyone else having the same content as you on their website.


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But there are definitely consequences for duplicate content.

When Google detects the same copy on two different pages, the algorithm has to decide which version of the content to rank for a given query.

There are many factors that go into ranking the page, and these factors are all weighted differently – and the weighting of these factors seems to change frequently.

There is a good chance your page will be overtaken by a website with content identical to what is on your website.

And since Google wants the SERPs to be different, there is a good chance that if the other website outperforms you on a given query, your website won't show up at all on the homepage for the same query.

Does Google know the original source?

It can be difficult for Google to know the original source of a piece of content – unless you can tell Google the original source.

Content scrapping is a real problem.

Some studies estimate that up to 30% of all content on the web is duplicate.

And there are many websites out there that just scrape the contents of the ranking and post it on their own website in hopes that they can beat the original source.

The good news is that Google wants to put the original content first – even if it doesn't always do so.

If you syndicate your content properly, there are several ways you can tell Google where the original content is.


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The best thing to do is to make sure that any website that syndicates your content links to the original version, which is surrounded by an explanation of the "The original article appeared here" effect.

Make sure your syndication partners are using the exact original URL and avoid parameters.

A link back to the original content is also good for your link profile. If you can do this, do it.

For further protection, you can also ask anyone who syndicates your content to place a tag with no index on the page the content is on.

This tells Google not to index the syndicated content and to place it on top of the original.

However, this tactic has drawbacks.

The syndicated content will not appear in the SERPs and you may benefit less from links pointing to your website.


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If you're having problems with duplicate content on your own website, read up on canonicalization.

Note, however, that Canonization will not work for duplicate content issues caused by syndication.

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