How explanatory videos can be used in digital marketing
Is it possible to compete with established companies? Yes, thanks to digital marketing, you can compete with them in the same field. Let's take a look at the chart that gives you an idea of the growth of digital marketing.
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Do you have $ 5 in your pocket? That's all you need to start your first advertising campaign. I recommend that you use videos in your first marketing campaign.
Using videos in your campaign helps you reach more people at a lower cost. One of the most effective types of videos for almost all types of businesses is an explanatory video.
All you need is explanatory video software and a decent microphone to start your explorer journey Video marketing. If you lack skills, a lot of money and time, you can have someone do the job for you. The Explanation video production company takes care of the task of creating a video at a reasonable price. These companies have great people who are great at what they do.
How can you take full advantage of explanatory videos in your digital marketing campaigns?
What to do after you produce a stunning explainer video? YouTube creators publish over 500 hours of video content in one minute. Can you be successful despite tons of competition? Merely posting and spending cash on various social media platforms, search engines and other websites is not enough.
It is important that you use your explanatory videos intelligently to increase your sales. Check out some ways you can use explainer videos in digital marketing to get fantastic results.
Use explanatory videos to attract attention and collect emails
You can use explanatory videos right from the start. It will always be the task to win new customers for every company, whether it is a small or a large company. The explanatory videos are ideal for raising awareness and gathering information about potential customers.
Try creating an explanatory video to let people know about your business. Explain what you do and why you exist. Add humor, curiosity, and other emotions to the video for fun. Try to look at the world from the perspective of someone who has no idea about your business when you create an awareness video.
The Whiteboard videos are useful for excitingly explaining core concepts so you can use them first.
The study found that social videos received 1200% more shares than standard text and image contributions on social media platforms. Upload your video to different platforms like YouTube, Instagram, Facebook etc. to increase your reach. Also spend some money on advertising campaigns to see the audience’s reaction to your promotional video.
Once you've explained the core message, you can use tools like Wistia Turnstile to capture viewer information in the middle of the video.
Useful Reading – The role video plays in successful digital marketing
Target your website visitors multiple times with different types of videos
How many people do you think will be interested in your idea after watching your first video? Some viewers fill out the contact form, but many do not share their information. It is important to warm up your website visitors. The best way to do this is through retargeting. Retargeting ads are a fancy name for targeting visitors who have already visited your website.
The retargeting advertising campaigns work like magic. They show advertisements for internet users who are reasonably aware of your company. Create tutorials with explanatory videos and take them to a webinar for the best results. Various useful concepts can be explained in detail in the webinar, which can turn a first-time visitor into a visitor who would like to shop at your company.
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Briefly explain what you will receive in the webinar in a promotional video. Realign your target group over the Internet, regardless of whether it is Facebook, Google or other websites. You'll be amazed at the conversion rate of your retargeting campaigns if you do everything right.
Include an explanatory video on a landing page
Not using a video on your landing page is a very costly mistake. You leave a lot of money on the table by not including a video at the top of the landing page. Here's an article about a landing page for beginners if you don't know the concept of a landing page.
Regardless of the quality of the sentences on your landing page, it won't run to its fullest without an enticing video. An explanatory video is a great tool that you can use on your landing page. You can briefly explain the entire landing page or include a sample video that shows how easy it is to use the product.
Even if people don't go through your copy, most of them will at least watch the video. See how the percentage of people who shop on your website go through the roof after watching a video.
Image source: ViCi
Offer your subscribers valuable insights
Your subscribers expect you to continue to offer them added value after the purchase. With explanatory videos, you can reveal industry-related ideas, provide information about the upcoming launch, etc.
You maintain a good relationship with your subscribers if you offer them useful information from time to time. Later, these people are more likely to make a purchase when you select a product.
Regularly create infographics, explanatory videos, instructions, tutorials, etc. for your subscribers.
Explanatory videos for SEO
How many of you are fed up with not getting results from your SEO efforts? I bet that many of you reading this article won't even dare to create content for competitive keywords. Check out how Google treats a video.
With videos, you can even rank for competitive keywords. The influencers will be more likely to link and share if you reach them with a stunning explanatory video. In addition, it's okay to post the same video across multiple platforms, increasing your social share and generating natural backlinks for you.
Use explainer videos if you want to get tremendous results from your content marketing and SEO efforts.
Read More 7 Tools for Professional and Creative Editing of Videos and Photos.
Include a link to an explanatory video in your email and see the magic
It is difficult to go through the spam filter and reach your subscribers' inbox. Another challenge is to tempt them to open an email and read the content.
Image source: Clum Creative
Using explanatory videos can help you crop the content. Use tempting thumbnails and briefly describe the video in an email text. If you do these things, you will see a dramatic improvement in your clickthrough rate.
Answer objections with explanatory videos
No matter how well you explain the concepts in the video, there will always be some objection from buyers. Most of these objections are standard, and you can also find out about complaints through online surveys.
Create an explanatory video using a character that addresses critical objections from your potential customers that are holding them back. You will see a significant increase in sales if you turn to the candidates with a video that answers their objections.
Read More – 7 Ways to Use Videos to Grow Your Business.
Use explanatory videos for case studies
People like to hear stories, and case studies are real stories that represent an event of a particular person or company. Simply interview your customers and turn this information into a case study.
The case study of how your product has helped your customer go from failure to success enables you to get your audience to act.
Did you get any great insights from this article? It's fascinating to think about how explanatory videos can take a company to the next level. If you use the tips mentioned here, you can use the possibilities of explanatory videos.
How will you use explainer videos in your digital marketing strategy? Don't forget to share your thoughts with us in the section below.